Head of Growth – Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the company's revenue objectives; convert these into strategic growth plans and budget distribution.

• Identify buyer personas for each acquisition channel and comprehend their unique characteristics.

• Lead the creative strategy and messaging framework tailored to specific personas.

• Articulate and convey the Maximus narrative across various mediums and channels.

• Oversee paid media performance, expanding influencer, creator, and affiliate initiatives.

• Manage website experience and conversion rates from landing page to purchase.

• Revamp the current team structure and establish an effective operating rhythm.

⛳️ Requirements

• Over 10 years of experience in growth/performance marketing, including more than 5 years in leadership roles.

• Proven track record in scaling a DTC subscription model with a high-consideration product.

• Demonstrated accountability for a revenue goal, rather than just managing a media budget.

• Profound hands-on expertise in paid social and paid search, along with practical experience in developing influencer and affiliate programs.

• A portfolio showcasing persona-driven creative strategies.

• Experience in managing post-click conversions and possessing the analytical skills to support this.

• A builder mindset: has restructured or established a marketing organization, recruited senior channel leaders, and directed agency collaborations.

🏝️ Benefits

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage).

• Comprehensive benefits package: Medical, Dental, Vision, and Life Insurance.

• Exceptional 401K options.

• Flexible vacation and time-off policies.

• Availability of liquidity for options whenever possible.

• Extended options exercise window for dedicated employees (3 months for each year of service; e.g., 1 year for employees with 4+ years of service).