Head of Growth

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the growth strategy aimed at boosting recurring subscription revenue.

• Spot opportunities to enhance acquisition, conversion, retention, and revenue.

• Create and assess growth channels, strategies, and initiatives.

• Manage and oversee the paid acquisition strategy and its performance.

• Optimize paid marketing campaigns for better results.

• Experiment with messaging, offers, creative content, and campaigns.

• Lead lifecycle marketing efforts across acquisition, activation, engagement, retention, and reactivation.

• Develop and refine segmentation, campaigns, and automation processes.

• Work on reactivating previous customers and converting current free users.

• Analyze lifecycle performance to enhance the customer journey.

• Set up reporting mechanisms for growth and marketing metrics.

• Examine acquisition, conversion, subscription revenue, and retention data.

• Transform data into actionable insights and growth recommendations.

• Collaborate with the CTO and development team to enhance tracking and measurement.

• Construct and organize the marketing function from the ground up.

• Build and lead a growth and marketing team.

• Define priorities, processes, and performance expectations.

• Foster customer connections, advocacy, referrals, retention, and organic growth.

• Establish community as a valuable commercial growth asset.

⛳️ Requirements

• Must be based in the Philippines.

• Minimum of 5 years of progressive experience in growth and marketing.

• Ideally, possess senior-level responsibility for commercial or revenue growth in a digital subscription or recurring-revenue business.

• Experience with ActiveCampaign is highly preferred.

• Strong knowledge of an equivalent lifecycle marketing or CRM platform is essential.

• Proficient in GA4, Meta, Google, Canva, and other analytics and marketing platforms.

• Capability to manage platform access and permissions for team members and specialists.

• Ability to create or modify basic marketing creative using Canva.

• Skilled in briefing and managing specialist creative resources.

• Experience with subscriptions, memberships, SaaS, digital products, or other recurring-revenue business models.

• Background in education, membership, or engaged consumer/professional communities is advantageous.

• Proven experience in developing growth strategies across acquisition, conversion, retention, and recurring revenue.

• Strong analytical skills and a data-driven approach to decision-making.

• Hands-on experience with paid acquisition and digital marketing.

• Excellent written and verbal communication skills in English.

• Demonstrated experience in building or expanding an engaged customer community that contributes to advocacy, referrals, retention, or organic growth is highly desirable.

• Ownership of commercial growth beyond individual marketing channels.

• Ability to build and develop a team effectively.

• Capacity to test, learn, and implement initiatives.

• Must take ownership and accountability for measurable outcomes.

• Required to disclose any existing ongoing roles or client work.

• Must indicate engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Enjoy 100% remote work from the comfort of your home.

• Benefit from a flexible working hours structure.

• Experience regular overlap with Australian business hours.

• Engage as an independent contractor.