Head of Data Analytics – B2C

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Overseeing data analytics initiatives for B2C mobile applications

• Leading a team while actively participating in analytics tasks

• Engaging with executive teams for collaboration

• Effectively communicating data narratives

• Creating product analytics for consumer applications, including conversion funnels, feature adoption, retention metrics, and user segmentation

⛳️ Requirements

• Minimum of 6 years of experience in data analytics focused on consumer products, with a background in team leadership

• At least 2 years of experience in B2C mobile applications

• 2 to 5 years of direct managerial experience

• Proficient analytical skills, with expertise in advanced analytics, SQL, and preferably some knowledge of Python

• Required experience with consumer applications, including familiarity with onboarding funnels and consumer marketing strategies

• Must possess strong strategic communication skills, capable of working with executives and effectively conveying data stories

• Strong business acumen, potentially with a consulting background; able to serve as a thought partner at the executive level

• Should embody a balanced player-coach approach, adept at managing a small team while being actively involved in tasks

• Comprehensive understanding of subscription and mobile app metrics, including trial conversion, trial-to-paid modeling, lifetime value (LTV), renewal rates, and cohort analysis

• Experience with mobile user acquisition attribution methods—such as MMP (AppsFlyer, Adjust, or similar), SKAN, and multi-touch attribution

• Practical experience in utilizing AI and LLM tools

🏝️ Benefits

• Visa sponsorship is less preferred due to time sensitivity

• Stability and benefits typical of a publicly traded company