Head of CRM Strategy

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Take charge of the strategic planning and execution of campaign activities across all brands, converting business objectives into practical CRM strategies.

• Serve as a strategic liaison between the Retention, Product, BI, and Brand teams, highlighting CRM as a pivotal growth catalyst in cross-departmental projects.

• Develop performance frameworks and reporting dashboards, leading quarterly reviews to pinpoint success patterns and opportunities for innovation.

• Guide and mentor two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), offering coaching, performance oversight, and career development support.

• Enhance team competencies across specialized areas, ensuring knowledge sharing and effective succession planning.

• Promote a culture of innovation and drive measurable outcomes through strong team leadership and collaboration.

• Manage the entire campaign lifecycle from conception to reporting, keeping organized calendars that balance reactive performance with proactive brand development.

• Collaborate with Operations to guarantee seamless campaign execution in Bloomreach and Retool, fostering continuous improvement through data-driven insights.

• Remain actively involved in complex campaign optimization while empowering teams for daily execution.

⛳️ Requirements

• Over 5 years of demonstrated experience in strategic leadership within CRM/lifecycle marketing, preferably in the gaming, free-to-play, or app-based entertainment sectors.

• Proven track record in managing and nurturing high-performing teams (8+ members), with experience in leading multiple specialized workstreams concurrently.

• Background in building and scaling CRM functions in multi-brand or high-growth settings.

• Extensive expertise with CRM platforms (Bloomreach highly preferred) and practical experience in campaign execution and optimization.

• Skilled in data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred) with the ability to create performance frameworks.

• Strong comprehension of player lifecycle management, segmentation strategies, and monetization mechanics within gaming contexts.

• Exceptional stakeholder management abilities with a proven capacity to influence senior leadership and facilitate cross-functional collaboration.

• A data-driven approach with a passion for experimentation, learning, and ongoing improvement in dynamic environments.

🏝️ Benefits

• Equal Opportunities Statement: We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.