Head of CRM, Retention Lead – D2C

This is a fully remote position, open to applicants in Germany.

📋 Description

• Deliver functional and disciplinary leadership for a CRM and Retention team.

• Accountable for crafting the CRM and lifecycle strategy aimed at sustainable growth and customer retention.

• Evaluate pertinent KPIs and formulate data-driven optimization strategies throughout the entire customer lifecycle.

• Create and refine automated customer journeys across various CRM channels.

• Collaborate closely with Performance Marketing, E‑Commerce, and Product teams to enhance the customer experience consistently.

• Prioritize initiatives and resources while fostering an autonomous, data-driven work culture within the team.

⛳️ Requirements

• Multiple years of experience in CRM, Retention, or Lifecycle Marketing, along with initial or extensive leadership experience.

• Background in D2C, E‑Commerce, or subscription models, preferably with products needing explanation (e.g., supplements, health, beauty, or consumer brands).

• Strong grasp of relevant CRM and retention KPIs, coupled with a data-driven work approach.

• Proven experience in developing and optimizing customer journeys and CRM campaigns.

• Strategic mindset paired with a practical approach and robust execution abilities.

• Enjoys collaborating across functions and nurturing team development.

• Proficient in German (C1/C2) and possesses good English skills.

🏝️ Benefits

• 100% remote work within Germany