Head of Creative Strategy – Social

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of creative quality throughout the entire process.

• Establish and uphold the creative standards for all outputs, from storyboard development to the final advertisement.

• Evaluate and provide specific, actionable feedback on Creative Strategy Presentations (CSPs), storyboards, raw footage, and final ads prior to client delivery.

• Create and manage checklists, brand guidelines, and review frameworks to ensure quality consistency.

• Develop a library of ad examples and a resource outlining "what makes a great UGC ad."

• Convert creative briefs into production-ready directives.

• Facilitate pre-production alignment meetings between Creative Strategists and Producers.

• Identify gaps in handoff processes and establish solutions to address them.

• Drive insights on platforms and trends.

• Keep a genuine and up-to-date awareness of social media platforms.

• Provide trend intelligence to the Creative Strategy team.

• Leverage AI tools for ideation, scripting, and research processes.

• Foster important creative relationships with key clients.

• Participate in brainstorming sessions that require a senior creative perspective.

• Oversee the approval process for the company's own social content and website portfolio.

⛳️ Requirements

• 4–8 years of experience in performance creative, creative strategy, or content production, ideally within a social-first agency, DTC brand, or UGC studio.

• Proven expertise in both creative strategy and production.

• Strong, current engagement with TikTok and Meta.

• Capability to differentiate between good advertisements and outstanding ones.

• Proficient in developing processes as well as reviewing scripts.

• High emotional intelligence and strong collaborative instincts.

• Comfortable operating in ambiguous and fast-paced environments.

• Fluent in English and confident in presenting creative rationales to clients.

🏝️ Benefits

• Standard Creative Milkshake Stipends (for mental health, healthcare, and internet expenses).

• Time Off: 21 days of PTO plus 7 Paid Sick Days; company closure for 2 weeks at year-end (approximately December 22 – January 5).

• Maternity/Paternity Leave.

• Annual Salary Review.

• Long Service Incentives starting after 2 years of employment.