Head of Content Marketing

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Content Engine and Calendar: Take charge of the content calendar, manage the publishing schedule, and develop the content strategy across all channels, creating content that covers the entire lifecycle from prospect to lead, customer, and retention.

• Collaborating with PMM, Solutions/Enablement, and CX Knowledge, this individual transforms launches, partnerships, and brand moments—including events and demand generation needs—into a consistent, proactive content flow rather than sporadic efforts.

• This role involves establishing repeatable, low-friction content models and automating the routine tasks using AI.

• Social and Brand Voice: Enhance Builder Prime's social presence, making it more vibrant, entertaining, and specifically tailored for contractors.

• Lead with short-form video and reels on platforms like Meta, TikTok, and YouTube, adopting a bold yet tasteful voice.

• This position sets the tone and consistently engages with our audience wherever they are.

• Lifecycle and Email Strategy: Review our sales and marketing email sequences comprehensively, then take ownership of the strategy and content for both new and revised sequences in collaboration with marketing operations.

• Align the appropriate message with the right stage across the prospect, lead, customer, and retention phases. Strategy and copywriting reside here, while the technical execution is managed by marketing operations.

• Sales and CX Content: Work in coordination with the Solutions and Engagement Director and the Senior CX Knowledge & Content Lead to ensure that sales enablement and customer experience content align with the overarching company content strategy. Ensure that prospects, new customers, and existing customers receive the appropriate materials at the right time, from pitch support through onboarding, adoption, and expansion. This role guarantees that Sales, CX, and Marketing are all generating content that is cohesive in vision, tone, brand, and narrative.

⛳️ Requirements

• Over 8 years of experience in content marketing, ideally within a high-growth organization.

• Strong business acumen, highly analytical and data-driven, with a track record of achieving ROI on partnership initiatives (goal and KPI-oriented mindset).

• Excellent skills in communication, presentation, negotiation, and relationship-building, with the ability to cultivate and maintain relationships with both internal and external stakeholders.

• Strong organizational abilities with keen attention to detail, capable of prioritizing a dynamic workload and effectively managing multiple deadlines in a busy environment.

• Ability to excel in a fast-paced, rapidly evolving setting—moving quickly, thinking strategically, identifying opportunities, and excelling at tactical execution.

• Proficient in using Google Suite, Slack, and CRM software.

• A self-starter who can manage multiple projects with numerous stakeholders simultaneously, taking ownership, paying attention to details, and following through on projects with minimal support.

• Familiarity with marketing funnel and pipeline performance metrics.

• Willingness and flexibility to travel occasionally for company events, trade shows, and team offsites.

• Comfortable utilizing AI tools (such as Claude, ChatGPT, or similar) as a regular part of daily tasks—not just for occasional use, but as an integral element of your workflow.

• Capable of exercising good judgment regarding when AI output needs to be reviewed, refined, or disregarded. You recognize that while AI can enhance productivity, the responsibility for outcomes lies with humans.

• Eager to explore how AI could transform your role, willing to experiment, share insights, and contribute to the development of these practices within the company.

🏝️ Benefits

• Exceptional Health Coverage – We cover 95% of medical, dental, and vision premiums for employees (Aetna & Guardian), plus 50% for dependents.

• Strong Retirement Match – 401k with up to 4% company match that is immediately vested (no waiting period!).

• Generous Time Off – 20 PTO days, 48 hours of sick time, 9 paid holidays, plus a paid volunteer day to give back to your community.

• Annual International Retreat – All-expenses-paid company trip to connect with teammates in amazing destinations (This year we went to Cancun, Mexico! Join us for our next one in Spring 2027).

• Life Happens Coverage – Company-paid life insurance ($50k), AD&D, and short-term disability, along with optional accident, hospital, critical illness, and additional life insurance.

• Grow With Us – $300 annual professional development stipend, plus an incredible sabbatical after 5 years (2 extra weeks PTO + $1,000 travel bonus).

• Comprehensive Parental Leave – 10 weeks paid parental leave for birthing parents, 4 weeks for non-birthing parents.

• Fully Equipped From Day One – Company-provided laptop and all necessary equipment to ensure your success.

• Room to Grow: We LOVE to promote from within. Showcase your best work, and you’ll have ample opportunities to grow and advance.

• Flexible Work Arrangements: We currently offer a blend of hybrid and fully remote roles across multiple time zones to support work-life balance.

• We Hate Red Tape: We never restrict our team’s creativity, allowing you the freedom to experiment and explore new ideas. At Builder Prime, *“Iterate To Innovate”* is a foundational philosophy.

• Strong Culture: Utilizing platforms like Bonusly, the Coffee Chat Slack app, and various events and initiatives (both virtual and in-person), we strive to create a workplace where you can do the best work of your career while also having fun. There is no reason it can't be both!