Head of Content – Health & Wellness

This is a fully remote position, open to applicants in California.

📋 Description

• Transform the VP of Brand’s strategy for brand awareness into a detailed organic content roadmap across platforms including Instagram, TikTok, YouTube, Facebook, editorial, and community.

• Define and enhance the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response.

• Link organic content activities to business results, such as reducing CAC, increasing branded search, driving direct traffic, and enhancing earned media value.

• Oversee organic content initiatives for new product launches and brand campaigns.

• Manage the organic content efforts on Instagram, TikTok, YouTube, and Facebook, aiming for 20-25 platform-specific pieces each week at scale.

• Supervise the Social Media Manager and Content Creator in generating platform-native video, static, and carousel content.

• Guarantee content quality to achieve algorithmic reach based on value, hook strength, and watch-through rates, rather than budget.

• Establish a trend response capability that allows the team to swiftly engage with cultural moments while maintaining brand voice.

• Develop an editorial content strategy that positions Stonehenge Health as a recognized authority in health and wellness.

• Manage the blog editorial calendar comprehensively, including selecting topics, developing briefs, assigning writers, overseeing edits, and maintaining publishing schedules.

• Create ingredient storytelling and clinical narrative content that supports the brand’s clinically backed positioning.

• Foster customer community and direct audience engagement programs that transform satisfied customers into brand advocates.

• Initiate live, AMA, and Q&A programs that enhance direct audience relationships and highlight customer insights.

• Design a UGC collection, rights management, and amplification strategy in collaboration with the Influencer Manager.

• Supervise the Brand Outreach Producer in executing the iHUT (in-home user testing) and customer testimonial programs that yield authentic on-camera testimonials, video assets, and product feedback for marketing and product development.

• Establish an in-house content studio capability and production workflows that support the high volume and fast-paced content cadence required by organic platforms.

• Decrease dependence on external production partners by enhancing internal capacity for filming, editing, and post-production.

• Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing.

• Collaborate with Product Development on iHUT recruitment guidelines, study protocols, and FTC compliance for testimonial gathering.

• Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, with plans to expand to four to six members by the end of 2026.

• Cultivate a team culture centered on quality, creativity, platform-native thinking, and high-output iteration.

• Establish content review and feedback processes that uphold quality while supporting speed and a high publishing cadence.

• Collaborate with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on cross-functional efforts that enhance organic content performance.

• Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to inform editorial decisions.

⛳️ Requirements

• 7-10+ years of experience in developing organic content programs for DTC consumer brands in health, wellness, beauty, or consumables.

• Practical experience with a portfolio of platform-native content that has generated organic reach and built an audience without paid promotion.

• Demonstrated ability to scale a content team and produce high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook.

• Experience in editorial leadership, including ownership of blog calendars, long-form content strategy, and content production workflows.

• Experience in community building across social platforms, with familiarity with emerging platforms (Reddit, Discord, Substack) preferred.

• Strong knowledge of FTC compliance regarding supplement, health, or wellness content.

• Experience working collaboratively with creative, copy, and influencer teams in a high-velocity content environment.

• Remote-first mindset with the ability to lead distributed teams effectively; proximity to Los Angeles, CA, preferred.

• Hands-on content creator capable of producing content as well as enhancing the work of others.

• Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook.

• Quality-driven; recognizes that authentic content development requires patience and a long-term investment approach.

• Strong cross-functional collaborator who can work effectively with brand, creative, copy, influencer, and SEO teams.

• Thrives in a fast-paced, remote-first environment with a streamlined leadership structure.

🏝️ Benefits

• Competitive base salary, ranging from $176,000 to $197,000, plus performance bonuses.

• Flexible time off along with 9 annual company holidays.

• Your birthday is a paid vacation day – take the day to celebrate your awesomeness!

• 100% company-covered base plan for Medical, Dental, and Vision Insurance for employees.

• 100% company-funded Life Insurance and Short-Term Disability Coverage.

• 3% employer contributions to 401(k) regardless of employee participation! (Free money)

• Matching charitable contributions up to $2,500 per year.

• Annual $1,200 Work from Home (WFH) stipend.

• Employee recognition and rewards program.

• Subscription to the Calm app.

• Pet insurance available.

• Monthly employee product samples and team discounts.

• Employee Referral Program.

• Fully remote position.

• Professional development fund for employees (We value HI-ER Education).

• A collaborative and innovative work culture.

• A high-impact role with visibility to executive leadership.