Head of Content

This is a fully remote position, open to applicants in India.

📋 Description

• Take full ownership of the social content engine from start to finish, establishing the voice, formats, channel mix, and rhythm for a US B2C audience.

• Identify, engage, and manage creator and influencer partnerships, transforming the community into a powerful distribution network.

• Direct content creation for each product launch, developing narratives, assets, and support materials.

• Oversee all written content associated with the product, including onboarding, in-app messaging, feature pages, and landing pages.

• Collaborate with the growth team on paid creative initiatives, including hooks, strategies, scripts, and content for performance marketing.

• Work alongside the design team to deliver visually outstanding content.

• Analyze and refine content performance, linking it to tangible results such as reach, signups, and activation.

• Enhance and elevate the founders' personal brands through thought leadership and a strong social presence.

⛳️ Requirements

• Extensive knowledge of the US B2C social and creator landscape, with an understanding of effective online performance.

• Experience building a content/brand function from the ground up (0→1) and scaling it (1→10), preferably in a B2C, PLG, or prosumer context.

• Strong individual contributor with a hands-on approach to writing, creating, and delivering content.

• Proven experience in social strategy, creator/influencer partnerships, product launches, and product copywriting.

• An AI-first approach, utilizing AI tools as a standard collaborative resource.

• Bonus: Experience in activating founder/executive brands.

• Bonus: Background in an AI-native or rapidly growing startup environment.

🏝️ Benefits

• Lead the branding efforts for one of the fastest-growing AI-native products with significant autonomy.

• Collaborate directly with the founders on the company’s narrative.

• Contribute to a visual-first product where content reaches millions of viewers.

• Gain access to cutting-edge AI tools and a front-row experience in developing an AI-native product.

• Clear opportunities for scaling the function and advancing personally into broader brand and marketing leadership roles.