Head of Channel & Alliances Marketing – Europe

This is a fully remote position, open to applicants in Germany, +3 more states.

📋 Description

• Take ownership and lead the marketing strategy for the European Channel & Alliances Organization

• Achieve marketing-sourced and marketing-influenced pipeline goals in alignment with channel revenue objectives

• Navigate the complexities of a diverse, multi-country European market and partner tiering systems

• Manage campaign calendars, allocate MDF/co-op funds, and ensure accuracy in marketing forecasting

• Monitor marketing's contribution to channel ARR growth and communicate metrics to stakeholders and senior management

• Design, implement, and scale partner growth campaigns

• Develop joint marketing initiatives with VARs, MSPs, MSSPs, PS, SIs, and GSIs

• Assist with partner tiering and ensure compliance with marketing programs

• Direct go-to-market messaging for MSP, MSSP, DFIR, Professional Services, and Risk Management

• Produce marketing content that supports managed service models, SOC integrations, automation, multitenancy, and licensing frameworks

• Identify gaps in partner marketing coverage and suggest investment opportunities

• Keep track of competitive activities, partner ecosystem dynamics, and regional market trends

• Lead, nurture, and motivate a high-performing marketing team

• Collaborate across functions with sales, product marketing, global marketing, partner teams, and external stakeholders

• Integrate AI-native methodologies utilizing AI tools to enhance insights, personalize partner engagement, and expedite execution

⛳️ Requirements

• Extensive senior-level experience in channel, alliances, or partner marketing

• Demonstrated success in driving partner-led revenue growth and supporting shared commercial objectives and partner development programs

• Experience in delivering customized marketing programs for transactional/solutions selling and services selling is a plus

• Data-driven approach to monitoring, assessing, and reporting performance is essential

• Leadership experience, including team management and leading without formal authority, is advantageous

• Strong communication and presentation skills for engaging with senior stakeholders

• Technical knowledge of complex products and operational environments

• Genuine passion for AI and readiness to work in an AI-native manner

• Willingness and capability to travel throughout Europe as needed

• Strategic mindset with a commercial focus

• Results-oriented approach

• Ability to lead and influence across functions

• Data-informed decision-making skills

• Effective communication with multiple stakeholders

• Collaborative and transparent working style

• Highly independent, adaptable, and open to change

🏝️ Benefits

• Remote-first, Europe-wide work arrangement

• Travel across Europe as needed

• Commitment to equal opportunity employment

• Diverse and multicultural workforce

• AI-native working methodologies and access to AI tools