Head of Brand and Content Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the Vector Security brand's positioning, visual identity, narrative, and messaging framework across all business lines.

• Maintain a cohesive brand strategy that aligns with the company's transformative objectives and long-term growth aspirations.

• Lead creative development for brand campaigns, corporate storytelling, and narrative structures that reinforce customer trust and distinguish the brand in the market.

• Ensure brand uniformity across over 50 branch locations, field teams, digital platforms, sponsorship assets, sales enablement materials, and internal communication channels.

• Oversee brand governance, including the establishment of guidelines, approval processes, and quality control throughout the organization.

• Develop and implement a comprehensive content strategy that encompasses video, social media, web, digital advertising, events, PR, blogs, emails, and thought leadership.

• Supervise the creation of high-quality, audience-targeted content that enhances awareness, engagement, lead generation, and customer retention.

• Build a scalable content engine—including campaign cadences, editorial calendars, and storytelling frameworks—to support both national and branch-level marketing initiatives.

• Direct the creative process for key initiatives such as sports sponsorships, customer success narratives, product launches, cultural programs, and visibility for Executive leadership.

• Advocate for the integration of AI tools in content creation, ideation, editing, metadata optimization, versioning, analysis, and workflow automation.

• Establish ethical and brand-safe guidelines for AI usage within the marketing team to ensure compliance, protection of intellectual property, and preservation of reputational integrity.

• Implement AI-driven tools for multimedia production (video, audio, graphics), content repurposing, personalization, and performance forecasting.

• Provide training and skill development for the team on responsible and impactful AI usage.

• Lead the internal creative team in developing engaging campaigns and assets that exemplify brand excellence.

• Collaborate with Sales, Customer Experience, and Product teams to ensure messaging aligns with customer needs and market opportunities.

⛳️ Requirements

• Over 10 years of experience in brand, content, or creative leadership roles, preferably within technology, security, telecommunications, or hybrid B2B/B2C environments.

• Strong B2C experience is preferred.

• Skilled in internal controls testing and documentation.

• Exceptional attention to detail and a focus on quality.

• Capability to effectively collect, analyze, and present information to senior management.

• Proficient in clear and effective verbal and written communication.

• Strong interpersonal, planning, organizational, time management, and problem-solving skills.

• Goal-oriented self-starter with the ability to work independently.

• Intermediate proficiency in Microsoft Excel.

• Skilled in Microsoft Office products, with experience in Microsoft Dynamics 365 and Great Plains preferred.

🏝️ Benefits

• Competitive compensation with eligibility for incentives.

• Medical, dental, and vision insurance coverage.

• HSA/FSA programs available.

• Company-paid life and AD&D insurance.

• Company-paid short- and long-term disability coverage.

• Optional benefit products.

• 401k retirement savings plan available after just 60 days.

• 7 Company Holidays, plus 2 Floating holidays of your choice.

• Paid Time Off.

• Tuition reimbursement program.

• Employee Assistance Program (EAP).