Head of AI Ads

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Establish the playbook for AI-native advertising at AirOps, encompassing budget distribution, paid placements, organic authority, and content optimization across LLM platforms.

• Collaborate with marketing executives and growth teams to formulate early-adopter strategies, assess channel trade-offs, experiment with mechanisms, and evaluate full-funnel ROI.

• Create and implement quantitative experiments on emerging AI platforms to investigate auction dynamics, recommendation algorithms, conversion triggers, and attribution models.

• Advise brands on merging performance marketing with AI Engine Optimization, structured data, authority-building, and paid placements.

• Share insights, educate executive buyers, and influence market perception regarding the future of discovery.

• Convert customer insights and experimental outcomes into product specifications and scalable go-to-market service strategies.

⛳️ Requirements

• Demonstrated experience in leading high-scale performance marketing, SEM, or paid media teams.

• Profound understanding of auction mechanics, bidding logic, targeting, and multi-touch attribution.

• Over 6 years of experience in performance marketing, growth, digital advertising, or relevant areas in high-growth startups.

• Proven history of pioneering novel and untested channels or markets prior to the establishment of standard playbooks.

• Capability to thrive in complete ambiguity and bring structure to chaos.

• Strategic insight across both paid and organic growth channels.

• Strong analytical, data-driven approach to budget distribution, unit economics, incrementality, and performance evaluation.

• Keen interest in AI-native discovery, LLM advancements, and answer-engine ecosystems, including ChatGPT, Perplexity, Gemini, and Claude.

• Excellent communication skills and a strong executive presence.

• Experience or interest in creating a new industry discipline at the crossroads of AI, performance marketing, and brand development.

🏝️ Benefits

• Equity in a rapidly growing startup.

• A competitive benefits package customized for your location.

• Flexible time-off policy.

• Parental Leave.

• A fun-loving and slightly nerdy team that enjoys moving quickly!