GTM Strategy Lead

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Collaborate closely with company leadership and the GTM team to implement scalable lead generation strategies, assess performance across the sales funnel, and enhance sales processes for consistency.

• Oversee digital demand generation channels, including organic search, paid advertising, social media, content marketing, email campaigns, and other avenues to achieve reliable and profitable lead generation.

• Explore and develop new demand generation avenues such as partnerships, referrals, influencer marketing, and additional innovative strategies.

• Evaluate the performance of the GTM organization from top to bottom and leverage data insights to drive organizational enhancements.

• Standardize and optimize enterprise sales processes for repeatability and scalability by creating playbooks, product marketing materials, and meeting templates for use by EAEs and SDRs.

⛳️ Requirements

• Demonstrated success in a GTM/demand generation role within a startup environment or relevant experience in a startup with strong operational demands.

• Comprehensive knowledge of the B2B GTM process, lead generation strategies, technology stack, KPIs, and critical metrics.

• Strong executive presence with the ability to influence leadership within customer organizations.

• Proven experience collaborating with cross-functional teams to meet company goals.

• Familiarity with Salesforce, Hubspot, and other customer analytics tools.

• Unwavering commitment to continuous, data-driven improvement.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development opportunities and support for continued education.

• Collaborative and inclusive company culture.