GTM Engineer – Go-to-market

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and operate the trade and partnership outbound engine.

• Identify segments, extract and enhance lists, validate and score contacts, compose and monitor sequences, and decide when outreach should be conducted manually.

• Equip the field team for sampling, shop visits, and trade shows with target lists, routes, one-pagers, and follow-up sequences after visits.

• Collaborate with the field team to enhance each campaign cycle.

• Manage search and content, lifecycle email and SMS, subscription retention, and referral programs.

• Oversee win-back, dunning recovery, pause-instead-of-cancel, and referral reconciliation initiatives.

• Create in-house creative content using AI tools while adhering to the brand's established visual system.

• Determine when to produce creative content, compile real product photography, or involve a human touch.

• Streamline repetitive manual tasks such as enrichment scripts, list maintenance, report generation, campaign quality assurance, and content pipelines.

• Take ownership of first-party measurement related to order and subscription data, cohort retention, referral attribution, and search visibility.

• Spot inaccurate metrics before they impact decision-making.

• Report directly to the two founders at a managerial level without having any direct reports.

• Construct campaign machinery and automation for a regulated nicotine-product direct-to-consumer business.

• Engage in the interview process by creating a scored, enriched contact list, a three-touch sequence, and the script or flow used to generate it.

⛳️ Requirements

• Practical, hands-on experience directing Claude Code or a similar coding agent in live settings, connected to an API or MCP server, with something currently in use.

• Over 3 years of hands-on marketing experience.

• Comprehensive cold outbound experience from initiation to completion, including list building, sequence creation, reply-rate tracking, deliverability troubleshooting, Apollo or equivalent tools, and at least one sequencer.

• Comfortable interpreting CSV files and writing SQL or willing to learn with assistance.

• Awareness of how improper joins can inflate metrics.

• Proficiency in scripting with Python or JavaScript, or proven ability to guide AI in writing and debugging scripts.

• Familiarity with APIs, authentication, keys, rate limits, webhooks, and technical documentation.

• Sound marketing judgment with the ability to discern strong offers, malfunctioning pages, and effective retail-buyer emails.

• Clear, concise, and filler-free writing style.

• Capability to work with 9–5 CT overlap if working remotely.

• Experience with the specified technology stack is advantageous.

• Experience in regulated or high-constraint marketing categories is a plus.

• Background in direct-to-consumer subscription or e-commerce, particularly in retention/win-back and referral strategies, is a bonus.

🏝️ Benefits

• Option for remote work with 9–5 CT overlap.

• Direct reporting relationship with the two founders.

• High visibility and genuine ownership.

• Minimal management layers.

• Hands-on, builder-first position.

• Autonomy over a growth stack focused on search, lifecycle, retention, referral, trade, and field.

• Chance to assist in building the company's own agent and automation stack from the ground up.

• Compensation for the exercise during the interview process.