Growth Revenue Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Take ownership of performance across the entire sales funnel.

• Convert leads into a robust pipeline by enhancing segmentation, routing, and follow-up strategies.

• Identify points of conversion breakdown and implement effective solutions to enhance outcomes.

• Collaborate closely with the Sales team to elevate lead quality, follow-up efficiency, and opportunity generation.

• Develop and fine-tune Service Level Agreements (SLAs) between Marketing and Sales to ensure a fluid pipeline.

• Leverage data and performance metrics to continuously enhance conversion rates and pipeline velocity.

• Design and execute integrated campaigns across multiple channels that generate qualified pipelines leading to sales opportunities.

• Oversee and refine paid channels with an emphasis on pipeline impact and cost efficiency.

• Manage the webinar program comprehensively as a key driver of pipeline growth.

• Boost registration, attendance, and post-event conversion to Sales Accepted Leads (SALs) and Opportunities.

• Implement strategies that enhance visibility and recommendations within AI-driven search and discovery systems.

• Manage pipeline contributions and conversion performance for the outsourced Business Development Representative (BDR) team.

• Oversee HubSpot execution for campaigns, workflows, lead routing, and reporting.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline is required.

• 4-5+ years of experience in B2B marketing, growth marketing, or revenue-focused marketing.

• A background in Healthcare IT is advantageous.

• Metrics-oriented, with a proven track record of driving pipeline growth, conversion, and revenue results.

• Solid foundation in digital marketing, paid media, and campaign execution.

• Demonstrated proficiency with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).

• Practical experience with email marketing, webinars, nurture programs, and conversion-centric messaging.

• Experience working with or managing BDR/SDR teams is a plus.

🏝️ Benefits

• Medical, Prescription, Vision, and Dental Insurance

• Life Insurance

• 401(k) with company match

• Paid Time Off, Holidays, and Volunteer Hours

• Company Wellness Program

• Employee Assistance Program

• Short and Long Term Disability Insurance

• Pet Insurance

• Tuition Assistance Program

• Employee Recognition Program