Growth Product Manager – B2C

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Assume responsibility for experimentation within the product and generate insights to measurably increase activation and retention of our B2C product.

• Transform qualitative signals from Userback and quantitative product analyses into a focused roadmap and high-speed feature iterations.

• Lead the activation and retention strategy across the B2C funnel (registration → onboarding → first value → recurring value → recovery/winback).

• Execute high-speed experiments: define hypotheses, success metrics, and guardrails; design variants; coordinate development; analyze results and document learnings.

• Implement user journey measurement with a clear event taxonomy; ensure dashboards, funnels, and cohorts are reliable and actionable.

• Translate insights from Userback into actions: classify, tag, and synthesize qualitative feedback; validate it with quantitative data and turn it into clear problem definitions and specifications.

• Optimize onboarding and habit loops: progressive disclosure, checklists, templates, nudges, education, and lifecycle messaging.

• Reduce churn: identify factors causing drop-off; implement reactive and preventive retention tactics (e.g., in-app notifications, rescue offers, reactivation flows).

• Collaborate cross-functionally with Engineering, Design, Data, Marketing, Risk, and Support to deliver end-to-end experiments and lasting features.

• Communicate openly: conduct weekly growth reviews, manage experiment flow, and provide post-launch reports and roadmap updates.

⛳️ Requirements

• Over 3 years of experience as a PM in Growth/PLG for a B2C product;

• Proven track record of impacting activation and retention through product alterations.

• Strong analytical toolkit (funnels, cohorts, retention curves, survival analysis, fundamentals of statistical power and sample size).

• Intermediate proficiency in SQL/Excel.

• Practical experience with modern analytics and experimentation stacks (e.g., Amplitude, Mixpanel, GA4, or equivalents).

• Experience operationalizing qualitative feedback (Userback or similar) into problem definitions, hypotheses, and specifications.

• Excellent product sense and UX instinct; clear and concise communication; a tendency for action and iteration.

• Desired: "AI-first" mindset: experience building AI-powered tools, agents, or automated workflows.

• Growth experience in mobile applications (iOS/Android) and conversion/retention tactics in App Stores.

• Experience in pricing and packaging, trials/freemium testing, and paywall or plan upgrade strategies.

• Personalization and segmentation (rule-based or ML-assisted) for lifecycle and in-product messaging (nudges).

🏝️ Benefits

• Health Insurance

• Life Insurance

• Paid Time Off

• Grocery Vouchers

• Extended Parental Leave

• Childcare Reimbursements

• Internet Reimbursement

• Work From Anywhere (WFA)

• Discounts on Despegar.com platform