Growth Marketing Specialist, CRM, PPC

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Develop and execute CRM campaigns focused on onboarding, retention, and win-back strategies through email and in-app channels.

• Design, implement, and assess growth experiments, responding to the findings promptly.

• Oversee, manage, and enhance our PPC campaigns (Google, Meta) through hands-on daily involvement.

• Generate campaign concepts, launch them, evaluate their performance, and either scale or discontinue based on data insights.

• Integrate AI tools into your daily operations.

• Take initiative and make decisive choices, emphasizing our company's preference for agency and action rather than prolonged discussions, escalations, and delays.

⛳️ Requirements

• Several years of practical experience in performance or growth marketing for digital products, preferably in subscription models.

• Demonstrated CRM expertise: email automation, onboarding and retention flows, segmentation, and lifecycle experiments.

• Extensive experience managing PPC campaigns (Google Ads, Meta), with a hands-on approach to account management.

• A data-driven mindset: proficient in setting up experiments correctly, interpreting numbers accurately, and allowing outcomes to guide decisions.

• Familiarity with AI tools is advantageous.

• Excellent communication skills in professional English, both written and spoken.

• An interest in poker or gaming is a valuable addition, though not a prerequisite.

🏝️ Benefits

• Real impact: Your campaigns will directly influence how poker players globally discover and remain engaged with GTO Wizard.

• Real ownership: You will be crafting our playbook rather than merely executing someone else's, allowing you the freedom to excel and take responsibility for your work.

• Strong product culture: We prioritize user value over vanity metrics.

• Supportive Environment: Join a talented, passionate team that values excellence without ego.

• Fully Remote: Work from anywhere year-round, with the opportunity to connect in person during our annual two-week bootcamp.