Growth Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• **Key Responsibilities**

• **Campaign & Event Execution**

• Collaborate with the Senior Growth Marketing Manager to implement account-based marketing campaigns, field marketing programs, executive dinners, webinars, roundtables, trade shows, and other demand generation activities.

• Manage logistics to ensure exceptional experiences for prospects, customers, and partners.

• Research and secure venues, catering, meeting spaces, and vendors that create the desired atmosphere.

• Oversee the complete execution of webinars, including speaker coordination, registration management, attendee communications, platform logistics, live event support, recordings, and follow-up after the event.

• Dispatch invitations, confirmations, and follow-up communications to prospects and customers.

• Maintain organized event registrations, attendee lists, and pre/post-event details for smooth operations.

• Assist account-based marketing and sales outreach efforts by preparing target account lists, campaign materials, event assets, invitations, and coordinating post-event sales follow-ups.

• Travel to support field events, which includes booth setup, shipping, logistics, vendor coordination, onsite event execution, and representing M-Files at industry gatherings.

• **Data & CRM Management**

• Ensure lead, contact, and account data is accurate and current in Salesforce.com.

• Promptly log inbound leads and event attendees into the CRM following activities.

• Support HubSpot workflows by managing campaign setup, campaign membership, list imports, attendee uploads, segmentation, tagging contacts, and maintaining clean data.

• Partner with SDRs to guarantee timely and thoughtful follow-up for event and campaign leads.

• Organize and maintain prospect and account contact lists for campaigns.

• Generate reports and dashboards to help the team evaluate campaign performance and engagement.

• **Campaign Operations & Field Marketing Logistics**

• Coordinate campaign deliverables among Marketing, Sales, partners, and vendors to ensure projects progress and deadlines are met.

• Create and maintain Asana project templates, project timelines, and task trackers to keep campaigns and events organized and on schedule.

• Manage vendor coordination, shipments, and ensure event materials arrive on time, supporting onsite event setup as necessary.

• Monitor budgets, purchase orders, invoices, and receipts for events and campaigns.

• Contribute to campaign briefs, one-pagers, and supplementary materials.

• **AI-Assisted Execution**

• Utilize AI tools such as ChatGPT and Claude to draft communications, summarize research, assist with campaign execution, project management, and enhance operational efficiency.

• Leverage AI assistance to derive campaign performance insights, sharing learnings with the team.

• **How We Work Together**

• We are a team that genuinely supports one another. You will never have to navigate challenges in isolation — there's always a colleague ready to collaborate, provide context, or brainstorm improved strategies.

• Shared Ownership: Every team member takes pride in our collective achievements, from overarching strategies to the intricate details that make campaigns successful.

• Open Communication: We engage in early and frequent discussions — raising questions or challenges is encouraged and not penalized.

• Growing Together: We are committed to your professional development, helping you build expertise in ABM, demand generation, and sales-aligned marketing along the way.

• **How We'll Know We're Winning Together**

• Events, webinars, and campaigns run seamlessly because logistics, communications, and coordination are expertly managed.

• Marketing projects adhere to timelines as deliverables, tasks, and deadlines are proactively overseen.

• Leads and inquiries are accurately entered into Salesforce within 24 hours of activities.

• Invitations and follow-ups are sent accurately and on time, reflecting the M-Files brand with care.

• Data in Salesforce, Dream Data, and HubSpot is clean, current, and valuable to our Sales partners.

• The team feels supported, with issues identified early and projects progressing effectively.

⛳️ Requirements

• **What We're Looking For**

• **Required Qualifications**

• 1–2+ years of experience in marketing, field marketing, demand generation, event coordination, or a related field.

• Bachelor's degree in Marketing, Business, Communications, or a related area.

• Practical experience or strong familiarity with Salesforce.com or HubSpot for data entry, record management, and reporting.

• Exceptional organizational skills and attention to detail, with the ability to manage multiple priorities confidently.

• Strong written and verbal communication skills — comfortable reaching out to prospects in a professional and personable manner.

• Self-motivated and reliable in a remote work environment, with excellent follow-through.

• Experience coordinating in-person field events such as executive dinners, trade shows, webinars, and roundtables.

• Willingness and ability to travel approximately 25% to support field marketing events, dinners, and trade shows.

• **AI Fluency**

• We actively implement AI tools in our work, and we are looking for someone who is comfortable doing the same, whether drafting outreach, summarizing research, or organizing data. Tools like ChatGPT and Claude are part of our daily toolkit.

• **Nice to Have**

• Experience supporting B2B marketing in a SaaS or technology company.

• Familiarity with account-based marketing concepts and target account strategies.

• Genuine enthusiasm for AI tools and their potential to enhance team productivity.

• Experience using project management tools such as Asana or similar platforms.

🏝️ Benefits

• **Why M-Files?**

• **Global Company, Strong Foundations**

M-Files is a global organization rooted in Finland, and we take pride in our product. Trusted by thousands of organizations worldwide, our solutions are revolutionizing how businesses manage information, workflows, and knowledge in the AI era.

• **Growth & Development**

By joining M-Files, you will have the opportunity to contribute to our ongoing success and growth while developing your own expertise. This role is crafted to offer valuable hands-on experience and long-term career development within modern B2B marketing.

• **Collaborative & Supportive Culture**

Our guiding principles — *Make It Happen, Help Others,* and *Love Customers* — are reflected in our daily interactions. We value transparent communication, strong teamwork, and mutual support across functions and geographies.

• **Modern Marketing Environment**

Gain exposure to AI-powered workflows, account-based marketing strategies, field marketing initiatives, and revenue-focused B2B marketing programs while collaborating closely with Sales and Marketing teams.

• **Flexibility & Trust**

We foster a flexible, remote-friendly culture focused on collaboration, accountability, and outcomes rather than micromanagement or rigid structures.

• **What We Offer:**

• As a remote-enabled company, our employees enjoy the flexibility to create their own work-life balance.

• 10 paid holidays annually.

• Unlimited PTO.

• Matching 401K Plan (25% of employee's contribution up to the IRS maximum).

• Health insurance (PPO and HDHP/HSA plans available).

• Dental insurance.

• Vision insurance.

• Life insurance (1x employee salary).

• Short-term disability (employer paid).

• Long-term disability (employer paid).

• Flexible Spending Plan (medical and dependent).