Growth Marketing Manager – SaaS Automation, Financial Services

This is a fully remote position, open to applicants in California.

📋 Description

• Manage the acquisition funnel for VisualCron, a Windows-based, on-premises automation platform.

• Direct acquisition marketing strategies, oversee website design, and enhance trial program and purchase conversion initiatives.

• Collaborate with product and engineering teams, customer support, and external agency partners.

• Develop and refine both paid and organic programs to convert technical evaluators from free trials to paid licenses.

• Drive quantifiable new customer acquisition and enhance trial-to-purchase conversion rates.

• Track marketing KPIs, including traffic growth, efficiency of paid channels, trial volume, and conversion rates.

⛳️ Requirements

• Demonstrated experience in driving new customer acquisition and trial-to-purchase conversion for a technical software product.

• Profound understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, assess, and purchase on-premise tools through self-service trials and independent technical validation.

• Utilize data to identify funnel challenges, reveal hidden trends, validate assumptions, and consistently optimize performance.

• Strong cross-functional collaboration skills with the ability to effectively work with Product and Sales teams.

• Proven capability to devise creative marketing solutions within a constrained budget.

• Dependable and skilled in meeting commitments, thriving in dynamic environments while maintaining high accountability.

🏝️ Benefits

• A remote-first environment – Work from anywhere you excel in the contiguous U.S.

• All the tools you need for success – Mac or Dell laptop, $100/month connectivity stipend, monitors, and a $500 setup allowance.

• Comprehensive health coverage – 100% company-paid medical, dental, and vision for you and your family, plus an annual HSA contribution of $1,800.

• Financial protection – 100% company-paid LTD, AD&D, and life insurance.

• Genuine flexibility – Flexible PTO and working hours that honor your life beyond work.

• Time to recharge – 11 paid holidays along with two Wellness Days.

• Commitment to your growth – $1,000 annual professional development stipend.