Growth Marketing Manager – Partnerships

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement partner marketing strategies that enhance growth, engagement, and revenue across significant trade partnerships.

• Convert business objectives and partner aspirations into practical marketing plans, campaigns, and suggestions.

• Establish and nurture robust relationships with partners, working closely with Business Development to advance account plans and mutual growth initiatives.

• Collaborate with Marketing, Sales, Revenue, Product, Creative, Project Management, and Operations teams to design and launch integrated marketing programs.

• Oversee partner marketing budgets, timelines, deliverables, reporting, and ROI assessment.

• Evaluate partner performance, advisor engagement, campaign outcomes, and market trends to uncover opportunities and refine marketing strategies.

• Communicate results, strategic suggestions, and growth prospects to internal stakeholders and partner organizations.

• Represent Collette at partner meetings, industry events, and trade functions.

• Keep track of industry trends, competitive actions, advisor insights, and partner priorities to guide future strategies.

• Promote continuous improvement through performance evaluation, innovation, and sharing of best practices.

• Supervise direct reports and assist with additional projects and responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, Tourism, or a related discipline.

• 5–8+ years of experience in growth marketing, partnerships, sales, product marketing, or related fields with a demonstrated history of driving revenue growth.

• Understanding of partner marketing, account-based marketing, customer acquisition, lifecycle marketing, and revenue growth strategies.

• Preferred experience with consortia, host agencies, travel advisors, trade partners, or the travel and tourism industry.

• Strong analytical capabilities with the ability to utilize data, market intelligence, advisor feedback, and performance insights to identify opportunities and achieve results.

• Experience managing budgets, forecasting ROI, and evaluating marketing effectiveness.

• Outstanding relationship-building, communication, presentation, and stakeholder management abilities.

• Strong project management and organizational skills with the ability to handle multiple priorities and deadlines.

• Familiarity with CRM systems, marketing technologies, analytics platforms, and AI-enabled tools.

• Capability to influence cross-functional teams, think strategically, solve problems, and execute effectively in a dynamic environment.

• Willingness to travel for partner meetings, trade events, and internal collaboration as necessary.

🏝️ Benefits

• Supplemental Healthcare —plus a Peloton One Membership to keep you active.

• Generous PTO, paid holidays, and your birthday!

• Paid hours to contribute to causes you are passionate about.

• RRSP Employer Match.

• Paid parental leave, paid bereavement leave, and access to our Employee Assistance Program.

• Tuition reimbursement to assist you in enhancing your skills.

• Exclusive travel discounts, incentives, and more.