Growth Marketing Manager, Lifecycle, MarTech

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the lifecycle strategy across email and CRM, overseeing everything from onboarding to retention.

• Develop and manage segmentation frameworks tailored to various audiences, including consumers, educators, enterprises, and donors.

• Create and execute automated journeys linked to user activation and engagement.

• Enhance email list growth through acquisition strategies focused on value, such as content, tools, and community building.

• Oversee and optimize CRM and automation platforms (e.g., Mailchimp, HubSpot).

• Establish and conduct testing across various lifecycle touchpoints.

• Take charge of social growth optimization strategies and tactics, emphasizing engagement quality and conversion across owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.).

• Develop repeatable systems for content distribution and audience acquisition.

• Collaborate closely with paid media to synchronize organic and performance initiatives.

• Experiment with and refine formats, cadence, and platform-specific strategies.

• Convert social engagement into quantifiable growth metrics (email, product, community).

• Manage the content calendar, publishing workflows, and coordination across channels.

• Create systems for organizing, tagging, and reusing content across lifecycle and social media.

• Align content delivery with various lifecycle stages and growth priorities.

• Ensure content is structured for consistent execution and effective performance tracking.

• Assist in tracking marketing performance across lifecycle and growth channels.

• Help maintain dashboards and reporting linked to essential community objectives.

• Ensure data integrity across CRM, campaign tools, and analytics platforms.

• Identify and implement enhancements in tooling, integrations, and workflows.

⛳️ Requirements

• 5-8+ years of experience in growth, lifecycle, or marketing performance roles.

• A proven track record in building marketing systems and automations.

• Hands-on experience with CRM and marketing automation tools (such as Mailchimp, HubSpot) and integrating CRM with product or user data systems.

• Strong knowledge of segmentation, lifecycle design, and behavioral triggers.

• Experience in both DTC and B2B growth models (ecommerce, lead generation, or product-led).

• Data-fluent in AI, with comfort in using dashboards, conducting testing, and performing analysis of performance.

• Demonstrated experience in implementing new tools or processes to achieve growth outcomes.

• Familiarity with social platform dynamics and growth mechanisms.

• Must be eligible to work in the US without requiring sponsorship.

• Willingness to travel domestically on occasion.

🏝️ Benefits

• 401K

• Unlimited PTO

• Medical coverage

• Dental coverage

• Vision coverage

• Opportunities for Professional Development and more