Growth Marketing Manager, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of paid acquisition by planning, executing, and optimizing paid search, paid social, and display/retargeting strategies across our B2B channels.

• Lead the implementation of our Account-Based Marketing (ABM) program targeting specific accounts across new verticals.

• Collaborate with sales to design and execute an outbound strategy, focusing on sequencing, messaging, list-building, and the necessary tools.

• Manage and enhance the supporting demand channels, including lifecycle and nurture email campaigns, webinars and event follow-ups, partner and referral-driven inbound efforts, as well as landing-page and conversion optimization.

• Oversee the entire funnel metrics in collaboration with marketing operations, including cost per lead, cost per Marketing Qualified Lead (MQL), conversion rates by stage and channel, and overall contribution to pipeline and revenue.

⛳️ Requirements

• Approximately 4 to 6 years of experience in B2B demand generation, growth, or performance marketing, with direct involvement in managing paid channels.

• Proven history of generating qualified pipeline through both paid and owned channels, with a solid understanding of cost per lead and return on investment.

• Hands-on experience in running or developing an ABM program targeting specific accounts, including collaboration with sales on target lists and strategies.

• Proficient in outbound marketing: you possess knowledge of sequencing, messaging, and the associated tools, and can effectively partner with sales for execution.

• Strong analytical skills and fluency in funnel metrics.

• Familiarity with CRM systems (Salesforce experience is a plus) and reporting tools.

• A self-motivated individual who can take ownership of key metrics and execute tasks with minimal supervision in a dynamic environment.

🏝️ Benefits

• Impactful and Purposeful Work: You will contribute to advancing financial inclusion across Africa.

• Remote-First Flexibility: We support a fully remote work culture.

• Global & Diverse Team: Collaborate with skilled professionals from over 25 countries, fostering a multicultural and cooperative environment.

• Learning & Development: Gain access to resources, support, and the autonomy to advance your professional growth.

• Mental Health Support Services: We prioritize your mental well-being.

• Competitive compensation with comprehensive health coverage, plus all full-time employees participate in our stock option plan.