Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and enhancement of WellTheory's email and direct mail initiatives.

• Propel performance through segmentation, personalization, creative testing, and improvements in sequencing.

• Create and execute structured experiments, from formulating hypotheses, establishing baselines, estimating expected outcomes, to setting clear KPIs.

• Evaluate the entire enrollment funnel, pinpoint drop-off areas, and formulate clear optimization recommendations — then implement them.

• Track all performance metrics on a daily and weekly basis; be among the first to identify when issues arise or successes occur.

• Collaborate with employer and health plan clients to ensure successful member enrollment, including responding to client inquiries and generating one-pagers and enablement resources.

• Clearly and convincingly present performance data, insights, and recommendations to senior leadership.

⛳️ Requirements

• Possess extensive knowledge in email and/or direct mail marketing.

• Balance both strategic and executional roles effectively.

• Navigate fluidly between data analysis and creative development.

• Work independently and efficiently — without compromising quality.

• Exhibit strong project management capabilities.

• Ability to engage clients and present confidently to leadership.

• This position requires valid work authorization in the United States. We are not able to offer visa sponsorship at this time.

🏝️ Benefits

• A team that truly cares for one another and the members we serve.

• A fully remote company that convenes annually for a retreat.

• Meaningful equity and comprehensive benefits.