Growth Marketing Manager

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Design and implement comprehensive marketing strategies to increase attendance and revenue for AGS events and conferences.

• Develop multi-channel promotional campaigns utilizing email, social media, paid advertising, content marketing, and partnerships.

• Construct event messaging, value propositions, and creative assets that encourage registrations.

• Oversee event landing pages, registration funnels, and optimize for conversions.

• Collaborate with speakers, sponsors, and exhibitors to enhance event promotion.

• Identify, recruit, and engage promotional partners through affiliate marketing techniques.

• Create partnership programs with industry associations, media partners, influencers, and complementary organizations.

• Develop performance-based incentive structures, including commission models, revenue sharing, and referral programs.

• Provide partners with promotional materials, tracking links, and reporting tools.

• Monitor partner-driven registrations and revenue through UTM codes, promo codes, and attribution tools.

• Identify new audience segments, craft retention strategies, and experiment with new marketing channels.

• Develop email nurture campaigns and utilize content marketing, SEO, and thought leadership initiatives.

• Analyze registration conversions, attendance rates, cost-per-acquisition, and ROI by channel.

• Create dashboards and reports and conduct post-event analysis.

• Work collaboratively with event operations, sales, content, creative, design, sponsorship, and leadership teams.

• Present marketing strategies and results to leadership and stakeholders.

⛳️ Requirements

• Minimum of 5 years’ experience in event marketing, growth marketing, or digital marketing roles.

• Demonstrated knowledge of affiliate marketing principles and performance-based marketing models.

• Proven success in driving event registrations and revenue via multi-channel marketing campaigns.

• Skilled in building and managing strategic promotional partnerships.

• Strong analytical capabilities using Google Analytics, marketing automation platforms, and event management software.

• Proficient in campaign tracking, attribution modeling, and ROI analysis.

• Excellent project management skills with the ability to handle multiple events and deadlines.

• Strong written and verbal communication abilities.

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• Direct experience in marketing B2B conferences, trade shows, or industry events.

• Background in affiliate marketing or partnership marketing programs.

• Familiarity with event technology platforms.

• Knowledge of affiliate gaming and target audience.

• Experience with HubSpot or other marketing automation tools.

• Familiarity with Google Ads, LinkedIn Ads, and Facebook Ads.

• Proven track record of scaling event attendance year-over-year.

• Strategic thinker with data-driven decision-making, creative problem-solving, organization, adaptability, collaboration, and results orientation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Comprehensive health and wellness benefits.

• Flexible work arrangements and a supportive team environment.

• Access to exclusive industry events and networking opportunities.