Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead integrated, full-funnel marketing campaigns.

• Strategically plan and implement omnichannel initiatives that support product launches, sales efforts, and partner collaborations.

• Create and oversee campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution.

• Convert go-to-market messaging into campaign-ready materials, including marketing emails, sales emails, landing pages, live chat scripts, and more.

• Drive conversion and adoption rates.

• Initiate segmented email nurtures and marketing automations that enhance stage-to-stage funnel conversion and expedite deal cycles.

• Design lifecycle campaigns that boost interest, cross-sells, and activations across our suite of resident benefit services.

• Collaborate with sales and customer teams to ensure campaigns meet buyer needs and generate measurable revenue outcomes.

• Scale and optimize campaign performance.

• Track campaign performance across the funnel and translate insights into clear, actionable recommendations.

• Conduct structured tests—focusing on messaging, offers, channels, and timing—to identify effective conversion strategies and scale successful initiatives.

• Ensure accurate attribution and maintain data hygiene in collaboration with Marketing Ops and RevOps.

• Own and optimize our HubSpot platform.

• Act as the primary marketing administrator for our HubSpot instance—creating workflows, lists, automations, forms, and emails.

• Enhance segmentation and routing to better facilitate campaign execution and sales follow-up.

• Continuously improve the system to accommodate the evolving needs of the team and increasing campaign complexity.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, preferably within SaaS, proptech, or a dual-audience (B2B2C) setting.

• Hands-on experience with HubSpot (required), along with familiarity with Chili Piper, Salesforce, Customer.io, and project management tools such as Asana or Monday.

• Demonstrated success in designing, launching, and optimizing campaigns that drive revenue growth.

• Strong grasp of lead lifecycle, funnel metrics, and marketing automation best practices.

• Proactive, self-motivated mindset with the ability to excel in a fast-paced, high-growth environment.

🏝️ Benefits

• Health First: Medical, Dental, Vision, & Life Insurance.

• 401K Plan.

• Flexibility: Open PTO and sick days.

• Culture: Diverse, inclusive, supportive, and growth-focused.

• Growth: Join a rapidly expanding team that is establishing a new category and making a significant impact.