Growth Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the complete product-led growth (PLG) strategy for Prolific's self-service customer journey, focusing on acquisition, activation, engagement, and retention.

• Create and enhance onboarding processes, lifecycle marketing, in-product messaging, referral programs, and customer journeys to boost activation, adoption, and long-term retention.

• Lead the paid acquisition strategy across search, social media, and display, collaborating with agency partners and internal teams to optimize performance, budgets, and channel efficiency.

• Propel organic growth through SEO, content, and emerging acquisition channels, while consistently testing new opportunities to expand the self-serve funnel.

• Work closely with Product, Sales, RevOps, and Customer Success to define Product Qualified Leads (PQLs), streamline handoffs, and enhance the overall customer experience.

• Foster a culture of experimentation by leveraging data and insights to continuously improve funnel performance and assess success across acquisition, activation, conversion, and retention.

⛳️ Requirements

• 4–7+ years of experience in Growth or Performance Marketing, demonstrating ownership of a comprehensive product-led growth (PLG) funnel within a B2B SaaS context.

• Proven track record of driving measurable enhancements across acquisition, activation, and retention—not solely focused on campaign execution.

• Strong knowledge of paid acquisition channels including Google Ads, Meta, LinkedIn, and other digital platforms, with experience in shaping strategy and optimizing performance.

• Background in building and refining onboarding, lifecycle, and in-product engagement programs using tools such as Pendo, Appcues, or similar.

• Analytical mindset with experience in measuring funnel performance, defining PQLs, and utilizing platforms like HubSpot, Metabase, or equivalent to guide decisions.

• Familiarity with organic growth channels, encompassing SEO, content-led growth, and emerging search (AEO), in addition to paid acquisition.

• Confident in managing cross-functional stakeholders, able to collaborate with Product, Sales, RevOps, and Customer Success, balance competing priorities, and influence decisions.

• Ability to work independently in a fast-paced, high-growth environment with full ownership of responsibilities.

🏝️ Benefits

• Competitive salary

• Comprehensive benefits

• Opportunities for remote work