Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning and messaging. Develop the value proposition, naming, and input for the packaging of products that customers have yet to discover, while maintaining messaging frameworks tailored to segments across K12, higher education, and business and government.

• Manage go-to-market initiatives and launches. Oversee readiness for pilots, early access, and general availability — including timelines, channels, pricing input, and the launch materials that convey the narrative.

• Establish the demand engine. Create a pipeline through campaigns, audience development, early-access recruiting, and the top of the funnel that supports the Founder’s sales efforts.

• Produce content. Develop collateral, digital content, and customer-facing materials that generate demand and highlight differentiation.

• Become the market and customer authority. Serve as the primary expert on the portfolio’s customers and competitors, providing insights back into product and pricing strategies.

• Manage lifecycle and adoption. Once customers are onboarded, promote adoption, expansion, and retention through consistent, value-driven messaging.

• Measure and adapt. Monitor funnel and campaign performance against pipeline and revenue, and swiftly adjust tactics based on performance metrics.

⛳️ Requirements

• A minimum of five years in product, portfolio, or growth marketing, preferably within the ed tech sector or a similar industry, with a track record of new product launches.

• Proven capability in driving go-to-market strategies and executing strategic product launches from start to finish.

• A comprehensive understanding of demand generation — encompassing campaigns, funnel management, and audience development — beyond just positioning and presentation decks.

• Excellent writing skills, supported by a portfolio of strategically focused content and materials.

• The capacity to influence executive and cross-functional teams, with the ability to present to groups of varying sizes, both virtually and in-person.

• A versatile marketer — you handle product marketing, demand generation, content creation, and lifecycle management independently, focusing on filling the pipeline and generating revenue rather than pursuing accolades.

🏝️ Benefits

• Competitive salary, along with all full-time employees participating in our ownership program, ensuring everyone has a stake in our success.

• Flexible work environment. Our remote, hybrid, and in-office collaboration spaces differ by role, team, and location.

• Generous time off policies, including local holidays and our annual “Dim the Lights” period in late December, encouraging teams to take a step back and recharge based on departmental needs.

• Comprehensive wellness initiatives and mental health support.

• Access to learning and development resources, including professional development tools and tuition reimbursement, to foster your growth.

• The necessary technology and tools to enable you to perform at your best.

• Motivosity employee recognition program.

• A culture rooted in inclusivity, support, and meaningful connections.