Growth Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement multi-channel strategies that enhance top-of-funnel pipeline, including outbound sequences, use-case campaigns, event follow-ups, LinkedIn advertisements, and more.

• Design, test, and refine strategies and messaging tailored for various higher education personas and use cases such as financial aid, advising, student services, and beyond.

• Lead content marketing efforts, producing blog articles, thought leadership content, case studies, webinar material, and social media narratives that establish CollegeVine as a leader in higher education AI.

• Develop and oversee outreach and experimentation frameworks utilizing AI tools.

• Monitor performance across strategies, campaigns, and content, synthesizing successful elements and presenting data-driven recommendations to the team.

• Work closely with Sales to ensure that strategies convert, content aligns with the sales process, and feedback loops are effectively maintained.

• Create and uphold a content calendar that corresponds with campaign themes, product launches, and seasonal cycles in higher education.

• Contribute to the creation of content that supports initiatives, including short-form copy, email sequences, landing pages, one-pagers, and longer-form materials.

⛳️ Requirements

• A minimum of 4 years of experience in growth marketing, content marketing, demand generation, or a go-to-market-focused role at a B2B startup.

• A demonstrated history of developing and executing strategies that generate measurable pipelines, rather than just website traffic.

• A strong executor capable of moving quickly, following through, and taking responsibility for results.

• An analytical mindset with a passion for testing and experimentation, allowing data to steer iterations.

• Solid marketing fundamentals, including audience segmentation, positioning, and a natural instinct for effective messaging.

• Enthusiastic about leveraging AI tools and eager to explore their potential.

• Self-reliant and resourceful, able to start without a complete playbook and thrive in uncertain environments.

• Driven by business outcomes, with a focus on pipeline and closed deals in addition to clicks and email opens.

🏝️ Benefits

• Competitive salary

• Flexible working hours

• Professional development budget

• Home office setup allowance

• Global team events