Growth Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Identify and implement integrated growth strategies that enhance growth and revenue across all properties.

• Take ownership of qualified lead generation and measurable pipeline expansion.

• Oversee Google Ads and other paid acquisition channels as the primary driver for growth.

• Enhance pipeline health, optimize demand generation initiatives, and ensure that marketing's contribution to revenue is both measurable and continuously improving.

• Develop engaging sales enablement materials that effectively communicate unique value propositions and product features.

• Organize and execute both live and virtual events.

• Build and maintain strategic partnerships and media relationships.

• Contribute to cross-property marketing campaigns and initiatives.

⛳️ Requirements

• 4–6+ years of experience in growth or performance marketing, with direct, hands-on management of Google Ads and paid social campaigns, reporting, and tracking architectures.

• Demonstrated success in driving qualified pipeline and revenue through paid search and paid social campaigns.

• Experience in creating sales enablement content and working collaboratively with sales and product teams.

• Practical experience with Google Ads, Google Analytics (GA4), and a CRM/marketing automation platform (preferably HubSpot), including precise conversion tracking and tag management (e.g., Google Tag Manager) to accurately attribute outcomes from source to pipeline.

• Strong analytical capabilities, including channel- and funnel-level analysis, with comfort in presenting data and recommendations to marketing leadership and internal stakeholders.

• Excellent messaging and copywriting skills, with the ability to convert product features into clear value propositions and differentiators across various platforms and materials.

• Google Ads certification is preferred, and additional certifications in paid platforms or analytics are a plus.

• Outstanding attention to detail.

• Familiarity with SEO (technical health, site structure, on-page optimization, and content and keyword strategy) sufficient to increase organic search visibility and qualified traffic is an advantage.

• Awareness of Generative Engine Optimization (GEO) and how brands appear in AI search experiences such as AI Overviews, ChatGPT, and Perplexity, or a proven ability to stay updated with emerging search channels.

• (Preferred) Experience in event and partnership management is a plus.

🏝️ Benefits

• Medical, Vision, and Dental (Employer covers 75% of monthly contributions)

• Domestic Partner Coverage for all insurance plans

• 100% employer-paid Life Insurance

• 401(K) retirement plan options (including employer contribution)

• Generous Paid Time Off (PTO)

• Generous Paid Paternity and Maternity Leave Policies

• 11 Holidays (Including office closure the day after Thanksgiving)

• Opportunities for professional development

• Flexible work schedules

• Collaborative and innovative work environment

• Remote-friendly work arrangements

• Employee discount program

• Flexible Spending Account program

• Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident)