Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of complete demand generation campaigns – from planning and segmentation to execution, follow-up, and performance analysis.

• Act as the main executor and advocate for best practices in Pardot, covering emails, landing pages, forms, smart lists, lead nurturing, and list management.

• Collaborate directly with the CMO and VP of Growth Marketing to convert business priorities into marketing automation strategies.

• Monitor and enhance lead conversion across the entire funnel – from MQL to Closed/Won – identifying drop-off points and implementing improvements.

• Work closely with the Business Development and Sales teams to create and uphold a high-impact campaign calendar.

• Generate and present regular performance reports that link marketing initiatives to pipeline and revenue results, facilitating more informed resource allocation over time.

• Foster a supportive work environment with colleagues, adhering to 11:11’s Code of Business Ethics and Company Values.

• Handle company data and information responsibly in accordance with Company data handling agreements, procedures, and policies.

• Review and comply with company policies and guidelines, including data privacy practices, annual compliance training certifications, and policy acknowledgments.

• Perform additional duties as assigned.

⛳️ Requirements

• A Bachelor’s Degree in Business, Marketing, or a related field, or equivalent professional experience is required.

• At least 5 years of B2B or growth marketing experience, with a solid foundation in demand generation strategy and execution.

• Over 3 years of hands-on experience with Salesforce and marketing automation platforms like Pardot or HubSpot.

• Strong understanding of marketing funnel metrics, lead lifecycle management, and MQL-to-opportunity conversion processes.

• Excellent analytical skills with the ability to transform data into clear, actionable insights that enhance funnel performance at every stage.

• Highly organized and process-oriented, capable of managing multiple campaigns and priorities simultaneously while maintaining attention to detail.

• A natural collaborator who fosters effective relationships across Sales, Sales Operations, and regional and global Marketing teams.

• Must be legally authorized to work in the United States without requiring visa sponsorship.

🏝️ Benefits

• Comprehensive healthcare plan options.

• Retirement plan with company match.

• Life and other supplemental insurances.

• Paid time off and company holidays.

• New Parent Leave.

• Wellness programs.