Growth Marketing Manager – AI Software

This is a fully remote position, open to applicants in Belarus.

📋 Description

• Develop and implement a scalable acquisition strategy centered on organic, community-driven, and guerrilla initiatives within the AI and developer ecosystems.

• Take full responsibility for acquiring X new active users each month, ensuring sustainable daily active user (DAU) growth and conversion to paying customers.

• Monitor and optimize the entire acquisition funnel (traffic → activation → DAU → paid), enhancing customer acquisition cost (CAC) efficiency and unit economics.

• Enhance product visibility and engagement across social media platforms, blogs, and specialized developer/AI communities (including Reddit, Discord, X/Twitter, YouTube, etc.) through organic content, community involvement, and collaboration with influencers.

• Oversee the production of outsourced promotional content (videos, reviews, product demonstrations), ensuring high quality and timely delivery.

• Manage the marketing budget: allocate resources effectively to maximize return on investment (ROI) while avoiding unnecessary expenditures.

• Work closely with the product team to synchronize acquisition efforts with onboarding, activation, and monetization insights.

• Keep abreast of trends in AI, developer tools, and AI-focused communities.

⛳️ Requirements

• Over 3 years of experience in growth marketing, demonstrating a successful track record of launching and scaling new technology products (experience in IT, AI, or tech startups preferred).

• Established capability to drive user acquisition and growth through guerrilla, community-based, and organic strategies while effectively managing limited budgets.

• Background in collaborating with influencers and creators within AI, developer, or tech sectors, including sourcing, negotiating, and evaluating impact.

• Knowledge of developer/AI communities (such as Reddit, Discord, X/Twitter, Telegram, etc.) and an understanding of their dynamics.

• Ability to think strategically while also executing hands-on — from sourcing contractors to launching campaigns.

• Strong analytical skills for tracking, optimizing, and refining acquisition funnels to meet acquisition KPIs.

• Genuine enthusiasm for AI, developer tools, and innovative technology products.

• Fluent in English (minimum B2+) for influencer outreach, content creation, and international collaboration.

• Fluent in Russian (minimum C1) for internal communication within the team.

🏝️ Benefits

• Competitive salary (paid in EUR or USDT).

• Full-time remote work (External Vendor contract).

• High degree of autonomy and full responsibility for product marketing.

• Direct influence on product growth and a global audience.

• Access to cutting-edge AI tools.

• A strong, collaborative team that provides prompt feedback and encourages experimentation.

• A positive and friendly work environment.