Growth Marketing Manager, Ad Services – Local SMB

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for Porter's paid advertising services tailored for tattoo studios — including the development, launch, and management of Google Ads and Meta (Facebook/Instagram) campaigns.

• Facilitate the onboarding process for new studios by obtaining access to their advertising accounts, guiding them through the procedure, and establishing code embeds and pixel tracking.

• Craft individualized campaign strategies for each studio, focusing on target audiences, budgets, structures, and objectives that align with their business needs.

• Develop ad creatives and content that reflect the brand identity, primarily utilizing AI tools, and incorporating each studio's logos, colors, fonts, and imagery.

• Track, analyze, and consistently enhance performance metrics (spend, cost per lead, ROAS, bookings) while providing clear and comprehensible reports to the studios.

• Act as the primary liaison for studios utilizing the service, fostering trust and building strong relationships with small business owners.

• Assist in managing Porter's own digital advertising by collaborating with our external agency — evaluating performance and ensuring campaigns remain on course.

• Contribute to the evolution of the service as it expands — refining playbooks, processes, and best practices.

⛳️ Requirements

• 3–5 years of practical experience in paid media or growth marketing, preferably with small and medium-sized business clients.

• Demonstrated success in managing Google Ads and Meta Ads campaigns, delivering measurable outcomes (leads, bookings, ROAS).

• Proficient in creating ad content using AI tools while maintaining brand consistency across diverse clients.

• Strong analytical abilities — capable of interpreting data, identifying effective strategies, and making informed optimization decisions.

• Professional demeanor with the ability to communicate effectively about paid advertising to non-marketers, gaining the trust of small business owners.

• Highly organized and self-motivated; capable of independently managing a service and juggling multiple campaigns simultaneously.

• Experience in overseeing or collaborating with external agencies or vendors is advantageous.

• Excellent communication skills, thriving in a small-team, high-ownership startup culture.

• A genuine passion for supporting creative professionals and the growth of small businesses.

🏝️ Benefits

• Flexible working hours and a remote-first approach.

• Flexible paid time off (PTO).

• Paid parental leave.

• Comprehensive health, vision, and dental insurance.

• Work-from-home stipend.

• 401K plan.