Growth Marketing Lead, Spend

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Strategy. You will act as the General Manager for Engine X acquisition, determining what to test, what to scale, and what to discontinue. Convert ambitious goals into actionable plans, channels, and experiments — ensuring your decisions are data-driven.

• Construct the Acquisition Engine. Establish the necessary programs, infrastructure, and systems that will make Engine X growth both predictable and repeatable. This includes paid, lifecycle, partnerships, sales-assist, content, and organic efforts — create the playbook from the ground up and expand the team as you grow.

• Execute the Work. Propel large, ambiguous projects forward while maintaining momentum. Utilize your skills where applicable, and collaborate with the right individuals from growth, product, data, or sales where necessary. You serve as a multiplier across the organization.

• Explore New Opportunities. Engine X is entering one of the most dynamic fintech markets in years. Introduce innovative approaches to engage prospects — experiment with messaging, paid programs, partnerships, and go-to-market strategies, and report back on what proves effective.

• Collaborate Cross-Functionally. Engage directly with Product on roadmap and positioning. Work alongside Data to instrument, measure, and learn. Align with Sales on ideal customer profile, motions, and handoff. Provide a clear, data-driven perspective to the executive team regarding investment opportunities.

• Drive AI-Native Growth. The growth team at Engine utilizes AI as a fundamental aspect of our operation. Utilize Claude Code, LLMs, and modern tools to accelerate progress, enhance personalization, and conduct more tests — all without relying on engineering or operations.

⛳️ Requirements

• Fintech Experience. You have a background in marketing or selling fintech products such as business cards, banking, lending, or expense management. You comprehend the buyer's perspective, the compliance nuances, and the unique aspects of fintech go-to-market strategies compared to generic B2B SaaS.

• Owner's Mentality. You function as a General Manager. You tackle ambiguous objectives, formulate the plan, and achieve the results.

• Strong Data Proficiency. You are adept at pulling your own data, constructing your own models, and supporting your strategy with quantitative evidence. Proficiency in SQL, Amplitude, and Snowflake is part of your routine.

• AI Fluency. You leverage AI to amplify your productivity — not as a novelty, but as an integral part of your workflow. You understand where LLMs provide leverage and where they fall short.

• Customer-Centric Thinking. You have developed acquisition strategies that are relevant and personalized. Your approach starts from the customer and works backward.

• Adaptability. You thrive in large markets with rapid cycles and changing priorities — and you know how to maintain focus amidst the flux.

🏝️ Benefits

• Competitive base salary aligned with your role and experience, along with opportunities for bonuses, commissions, and equity.

• Explore our complete list of benefits at engine.com/culture.

• Different roles have distinct requirements regarding the environments that foster success, which is why we operate under a hybrid-hub model. Whether you are in one of our fantastic offices or fully remote, we will ensure you have what you need to thrive.