Growth Marketing Lead, SEM

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the global Host SEM initiative for Airbnb across platforms such as Google, Bing, and other emerging search channels to enhance efficient host acquisition and foster long-term supply growth.

• Create and implement the strategic roadmap for Host SEM, ensuring alignment of investment strategies and budget distribution with both global and regional business objectives.

• Design, implement, and expand experiments involving bidding strategies, creative content, landing pages, target audiences, and performance measurement.

• Collaborate with teams from Supply, Data Science, Engineering, Brand, Creative, and Finance to develop scalable growth solutions.

• Manage complete program reporting and offer actionable insights to guide investment decisions and assess business performance.

• Convey strategy, performance insights, and recommendations to business partners and leadership through data-informed narratives and presentations.

• Utilize AI, automation, and cutting-edge marketing technologies to enhance optimization, measurement, and operational efficiency.

⛳️ Requirements

• Over 10 years of pertinent SEM experience in a fast-paced consumer technology environment.

• Experience in B2B or two-sided marketplaces is advantageous.

• Demonstrated success in managing a large-scale acquisition channel and overseeing substantial annual budgets.

• Extensive technical knowledge in bidding mechanisms, measurement, attribution, tracking, and feed management.

• Proven experience leading high-impact cross-functional projects from strategy formulation through execution, measurement, and achieving business results.

• Outstanding communication skills with executives and strong stakeholder management abilities.

• Capability to simplify complex concepts into clear and understandable narratives.

• A strong ownership mentality and the ability to excel in uncertain situations while adapting to shifting priorities.

• Proficient in SQL and Excel.

• Enthusiasm for utilizing AI tools like ChatGPT, Claude, Gemini, or similar technologies.

• Bachelor's degree in Business, Economics, Statistics, or another quantitative field, or an equivalent combination of education and relevant experience.

• Must reside in a state where Airbnb, Inc. has a registered entity.

• Ability to maintain a schedule that aligns with Airbnb HQ on US Pacific time, with some flexibility for international meetings.

🏝️ Benefits

• Eligibility for bonuses.

• Opportunity to receive equity.

• Comprehensive benefits package.

• Employee travel credits.

• Remote work options available.

• Occasional participation in offsite meetings.

• Schedule aligns with US Pacific time, with some flexibility for international meetings.