Growth Marketing Lead

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Take ownership of the growth strategy across self-serve, team, and enterprise segments.

• Collaborate with Product and Sales teams to enhance the journey from initial contact to purchase.

• Establish growth priorities across various audiences, products, and channels.

• Increase qualified traffic and demand for Playbooks through campaigns, landing pages, HubSpot workflows, lifecycle programs, and growth experiments.

• Utilize evidence to enhance website performance and key customer journey conversions.

• Assess content strategy, topics, and channels to identify opportunities for improved performance.

• Partner with thought leaders to drive traffic and boost conversions.

• Link marketing activities to qualified demand, activation, conversion, pipeline, and revenue.

• Develop practical AI and automation workflows and agents for marketing research, content creation, analysis, experimentation, and execution.

• Report directly to Strategyzer’s CEO, Alex Osterwalder.

• Work alongside Product, Sales, and subject-matter experts on growth priorities and delivery support.

• Establish a baseline for funnel performance and address measurement gaps within the first 90 days.

• Reach consensus on growth priorities and create a focused roadmap.

• Initiate measurable experiments and utilize results for informed decision-making.

• Enhance one or two key acquisition or conversion journeys.

• Set up a practical reporting rhythm and suggest future capabilities.

⛳️ Requirements

• Proven track record of personally developing and enhancing measurable growth systems.

• Background in SaaS, subscriptions, digital products, or similar growth environments.

• Experience in both self-serve and sales-assisted growth is a significant advantage.

• Hands-on experience with HubSpot.

• Strong analytical skills, along with expertise in digital acquisition, lifecycle marketing, and website conversion.

• Demonstrated evidence of AI and automation workflows created and their effectiveness.

• Excellent communication skills and strong editorial judgment.

• Capacity to transform complex ideas into clear and valuable content.

• Strategic thinker with the ability to execute independently.

• Strong prioritization skills, capable of rigorously testing hypotheses and making decisions on improvement, scaling, or cessation.

• Submission of a cover letter and CV is required.

• A maximum 3-minute Loom video detailing suitability for the role is needed.

• Include the URL to the Loom video in the cover letter.

• Indicate available start date or length of notice period.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to work directly with Strategyzer’s CEO, Alex Osterwalder, and subject-matter experts.

• Chance to influence the growth strategy for digital Playbooks.

• Freedom to test new ideas and build a sustainable growth system.