Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Creating and launching comprehensive webinar funnels from start to finish, encompassing registration, attendance sequences, offers, and follow-ups.

• Designing and implementing quiz funnels that effectively pre-qualify and frame leads prior to their sales calls.

• Enhancing our call attendance and conversion rates through focused, impactful efforts that significantly boost revenue.

• Transforming our LinkedIn strategy into a substantial channel rather than a secondary consideration.

• Managing and advancing our book funnel strategy, as our book plays a crucial role in client acquisition.

• Overseeing and optimizing paid advertising, organic social media, and book launch campaigns.

• Crafting direct-response copy that drives conversions, including emails, landing pages, advertisements, and scripts.

• Contributing your own strategies and justifying them with data and logic. You won’t tackle everything simultaneously; you’ll prioritize effectively to focus on what enhances booked calls and revenue.

⛳️ Requirements

• You have experience marketing high-ticket products, coaching, or informational products, and comprehend the dynamics of this industry.

• You possess practical experience in webinars, paid advertising, organic social media, and book launches (or a strong subset, with a willingness to take ownership of the remaining areas).

• You view marketing as a blend of art and science.

• You can craft compelling content that resonates with audiences while also analyzing performance metrics to eliminate underperforming elements.

• You are capable of writing direct-response copy that converts; this skill is essential, and we will request samples.

• You are proficient with AI tools and continually seek innovative ways to leverage them for increased efficiency.

• You regard ongoing learning and skill enhancement as integral to your role, rather than an ancillary task.

• You are familiar with CRM systems like HubSpot; while you don’t need to be a technical expert, you can create workflows, interpret data, and navigate the back end with confidence.

• You are based in the US and have a strong connection to American culture.

🏝️ Benefits

• Fully remote position, based in the US.

• A role that offers genuine ownership, allowing you to manage responsibilities without micromanagement.

• A well-functioning marketing engine with clear areas for improvement (the ideal challenge to inherit).

• A team that values execution and rewards proactive individuals who drive results.