Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategies, demand generation, distribution, and lifecycle management that transform a diverse market into a robust pipeline.

• Develop target account lists and the strategies to engage them: personalized outreach for top accounts, segmented approaches by vertical, and large-scale initiatives in collaboration with Sales and ADR leadership.

• Manage accounts through the Nash GTM OS, our proprietary go-to-market engine: define the audience, prioritize, direct real-time signals to the appropriate strategy, and transition accounts from cold to engaged.

• Ensure each target account is exposed to Nash through various channels on a strategic schedule, utilizing account-based marketing (ABM) and multi-channel outreach: outbound, social media, and account-specific paid advertising (Google Ads, LinkedIn, Meta, and experimental channels) working synergistically, with budget accountability linked to pipeline growth.

• Lead outbound initiatives as the core of the strategy: managing the audience, messaging, sequencing, and the signals that inform decisions.

• Execute integrated campaigns based on product launches, events, and critical moments, distribute them across channels, oversee the automation processes (conversion, follow-up, nurture), and refine successful tactics into repeatable strategies.

• Promote organic social distribution and amplify high-performing content for your target audiences.

• Capture and direct inbound demand: manage form submissions, landing-page enrollments, and facilitate web visitor and MQA transitions into the correct strategies.

• Oversee the lifecycle process: nurture leads, announce products, encourage expansion, and re-engage accounts to maintain momentum.

• Create the platforms and workflows that support your strategies: AI SDR and inbound flows, landing pages, calculators, and self-service options.

• Manage reporting and attribution: analyze what’s effective, identify pipeline drivers, and determine next steps.

• Foster a close, trust-based collaboration with ADR leadership and Account Executives on pipeline and account priorities.

⛳️ Requirements

• A minimum of 6 years of experience in B2B growth marketing or demand generation, preferably within the SaaS or enterprise technology sectors.

• Demonstrated success with account-based marketing (ABM) and outbound strategies: you have developed, executed, and scaled account-focused programs and outbound efforts from target list creation to booked pipeline.

• Proficient across the go-to-market (GTM) stack, encompassing enrichment, intent, automation, paid advertising (Google Ads, LinkedIn), and the underlying CRM (Salesforce).

• Familiar with Claude Code (or your preferred LLM) and git repositories: you utilize AI to create, version, and deploy your tools in a code-based setting.

• A builder who engages with platforms and their APIs: you’ve developed workflows and automations across a GTM stack and are eager to expand your capabilities.

• Experience in marketing complex B2B or enterprise products, with the ability to quickly adapt and become fluent in new verticals.

• Alignment with Nash culture: demonstrating high ownership, strong design sensibilities, curiosity, transparency, and a proactive approach to building and delivering quickly.

🏝️ Benefits

• Competitive compensation and potential equity opportunities.

• Flexible paid time off policy.

• Comprehensive health, dental, and vision insurance.