Growth Marketing – Consumer App Channels

This is a fully remote position, open to applicants in United States.

📋 Description

• Establishing and expanding strategic consumer partnerships that enhance acquisitions for ElevenReader.

• Creating comprehensive marketing campaigns that encompass partnerships, paid media, email, social media, out-of-home (OOH) advertising, public relations (PR), and product interfaces.

• Growing current telecom and loyalty collaborations while initiating new opportunities with partners, and identifying and launching new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce.

• Developing bundled value propositions that present ElevenReader as an enticing consumer advantage or offer.

• Overseeing co-marketing campaigns with strategic partners from the creative development phase through to launch and post-campaign evaluation.

• Crafting compelling campaign messaging, design copy, landing pages, and emails/push notifications that drive conversions.

• Collaborating with the Design team to produce top-tier creative assets while ensuring exceptional brand quality.

• Analyzing campaign performance across various attribution models, incrementality, customer acquisition cost (CAC), lifetime value (LTV), retention, and return on advertising spend (ROAS), while continuously optimizing for business growth.

⛳️ Requirements

• Over 5 years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing within a high-growth technology or consumer-focused company.

• Exceptional instincts in growth marketing — equally adept at crafting creative campaigns and analyzing acquisition performance.

• Proven experience in launching and scaling partnership marketing programs that yield measurable user acquisition results.

• Strong comprehension of attribution, experimentation, ROAS, incrementality, and performance analytics.

• Excellent copywriting capabilities with a keen eye for creating memorable campaigns and high-converting, distinctive messaging.

• Strong creative judgment and taste; you recognize exceptional marketing and can collaborate effectively with designers and creative teams.

• Outstanding project management skills with the ability to manage multiple cross-functional launches simultaneously.

• Bonus: Experience with lifecycle and loyalty marketing programs that enhance acquisition and retention.

• Familiarity with performance marketing and affiliate programs.

• A curiosity for emerging distribution opportunities and the creativity to transform unconventional partnerships into scalable growth channels.

• A passion for consumer products, artificial intelligence (AI), and building globally beloved brands.

🏝️ Benefits

• Innovative culture: As part of a generational opportunity to shape the future of AI, you'll be surrounded by a team that pushes the boundaries of what's achievable.

• Growth paths: Joining ElevenLabs means becoming part of a dynamic team with numerous opportunities to make an impact beyond your immediate role and responsibilities.

• Learning & development: ElevenLabs actively supports professional growth through an annual discretionary stipend.

• Social travel: We offer an annual discretionary stipend for you to meet up with colleagues each year, however you prefer.

• Annual company offsite: Each year, we gather the entire team in a new location - past offsites have included Croatia and Italy.

• Co-working: If you are not near one of our main hubs, we provide a monthly co-working stipend.