Growth Marketer, Native Ads

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Take ownership of and expand Native Ads across Taboola, Outbrain, and NewsBreak while ensuring profitable outcomes.

• Create, launch, and enhance campaigns on all three platforms.

• Make daily decisions informed by ROAS, CPC, funnel performance, and overall profitability.

• Drive the creative strategy for Native ads and define image-based concepts to test with the Creative Strategy team.

• Optimize landing pages and funnels specifically for Native traffic.

• Conduct weekly testing on campaigns, creatives, and funnels; analyze, document, and iterate based on insights gained.

• Transform performance data into actionable strategies by identifying profit declines and scaling opportunities.

• Lead and mentor a Media Buyer.

• Develop the Native Ads playbook for Trafilea.

⛳️ Requirements

• A minimum of 2 years of practical experience in managing and scaling campaigns across Taboola, Outbrain, and NewsBreak.

• Demonstrated experience in scaling across these platforms.

• Strong comprehension of direct-response landing pages and funnels designed for Native traffic.

• Excellent judgment regarding image-based creative and the factors influencing Native performance.

• Capability to diagnose profitability challenges across add-to-cart, initiate checkout, CPC, ROAS, and product-level performance metrics.

• Ability to lead, coach, and develop a Media Buyer effectively.

• Experience with Meta Ads is advantageous.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary in USD.

• Paid time off.