Growth Marketer – Demand & Lead Generation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement comprehensive demand generation strategies that align with client revenue objectives.

• Design and oversee integrated inbound and outbound campaigns to stimulate pipeline expansion.

• Construct and enhance full-funnel marketing journeys (awareness → acquisition → nurturing → conversion).

• Utilize marketing technology and AI tools to improve campaign performance and accelerate pipeline velocity.

• Plan and execute multi-channel digital marketing campaigns, including performance marketing on LinkedIn.

• Create high-converting lead magnets such as reports, guides, and industry insights.

• Execute account-based marketing and sales (ABM/ABMS) strategies aimed at key prospects.

• Develop and manage outbound prospecting campaigns and structured nurturing programs.

• Collaborate with Content Marketing to transform thought leadership into lead-generating assets.

• Partner with sales, recruitment, and business development teams to synchronize marketing efforts with revenue objectives.

• Work alongside internal subject matter experts and external marketing partners.

• Implement and oversee marketing automation workflows and lead nurturing initiatives.

• Optimize CRM systems, ensuring precise tracking and reporting of campaigns.

• Continuously enhance landing pages, funnels, and overall campaign effectiveness.

• Monitor and report on KPIs including lead volume, conversion rates, cost per lead, and ROI.

• Analyze campaign performance and pipeline contributions to foster ongoing improvement.

⛳️ Requirements

• Over 10 years of experience in B2B demand generation, growth marketing, or digital marketing.

• Demonstrated success in creating scalable demand generation systems and promoting pipeline growth.

• Strong knowledge of account-based marketing (ABM/ABMS).

• Experience in technology, consulting, or professional services sectors.

• Comprehensive understanding of B2B buyer journeys and funnel optimization.

• Advanced analytical skills and a data-driven decision-making approach.

• Practical experience with marketing automation and CRM systems.

• Excellent cross-functional collaboration and stakeholder management capabilities.

• **Preferred Tools & Platforms**

• Marketing automation: HubSpot, Marketo.

• CRM systems: Salesforce, Microsoft Dynamics 365, Pipedrive.

• Analytics and reporting tools (e.g., Google Analytics, dashboards, BI tools).

🏝️ Benefits

• 💰 Competitive salary based on experience.

• 🌎 Fully remote position with a flexible work environment.

• 🚀 High-impact role in a rapidly scaling SaaS company.

• 📈 Clear opportunities for career advancement into senior growth or sales positions.

• 🎯 Performance-based incentives linked to pipeline and conversions.

• 🤝 Direct collaboration with international teams and leadership.

• 🧠 Ongoing training in outbound sales, demonstrations, and growth strategy.