Growth Marketer

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Take ownership of the entire funnel. Define, measure, and focus on our funnel metrics at each stage: acquisition, signup, activation, engagement, and retention. You will possess a comprehensive understanding of where users disengage and the reasons behind it.

• Operate a continuous experimentation engine. Formulate hypotheses, prioritize them, execute tests, analyze results candidly, and build upon successful outcomes.

• Develop lifecycle marketing strategies. Create and oversee our SMS and email workflows from start to finish to enhance the customer experience, including transitions from free to paid, onboarding processes, and ongoing engagement.

• Establish paid acquisition strategies. To improve outcomes, construct and expand paid funnels as needed.

• Finalize measurement processes. Ensure that tracking and attribution are accurate enough to confidently base your decisions upon them.

⛳️ Requirements

• Proven experience in driving growth within a D2C / ecommerce setting.

• A history of owning a funnel and effectively influencing metrics with a significant level of autonomy.

• Proficiency with lifecycle marketing tools (email/SMS platforms) and paid acquisition channels (Meta and similar).

• Strong analytical skills: comfortable with data, adept in cohorts, CAC/LTV, conversion rates, and retention, and capable of transforming analysis into actionable insights.

• A proactive mindset: you prefer to execute a test this week rather than perfect a plan for the upcoming quarter.

• Resourceful and self-motivated; you excel when given ownership and navigating ambiguity in a startup environment.

• Nice to Have: Experience in marketing subscription or membership products.

• Nice to Have: Background in post-purchase processes, logistics, or shipping-related products.

• Nice to Have: Familiarity with analytics tools (GA4, Amplitude) and light technical setups (pixels, tracking, audience syncing).

• Must be located in NYC or Boston.

🏝️ Benefits

• $4.95/month membership fee offering free shipping, free returns, and complimentary package replacements.