Growth Marketer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Execute and Enhance Paid Advertising Campaigns

• Oversee and refine user acquisition campaigns on Meta Ads and Google UAC, with potential to branch into Apple Search Ads, TikTok, Unity, AppLovin, and additional platforms.

• Take charge of the daily management of a $100K+ monthly advertising budget, which includes daily optimizations, budget pacing, and bid adjustments.

• Assist in the development and management of retargeting and re-engagement campaigns to boost player lifetime value (LTV).

• Facilitate the setup and management of creative tests across various formats including static, video, and playable ads.

• Analyze and Report on Campaign Performance

• Monitor and present core user acquisition metrics (ROAS, CAC, retention, LTV) to the team on a consistent basis.

• Collaborate with analysts and senior user acquisition team members to interpret campaign performance and cohort data across different platforms and geographical locations.

• Aid in building and maintaining dashboards in AppsFlyer and internal business intelligence tools to convey results effectively.

• Establish and evaluate A/B tests across creatives, audiences, and geographical areas.

• Foster Collaboration Across Teams

• Work alongside the LiveOps marketing team to create and refine advertising creatives.

• Coordinate acquisition efforts with game updates, events, and product launches.

• Engage with our games and conduct light competitive analysis to identify emerging user acquisition, monetization, and engagement strategies.

• Support Organic Growth Initiatives

• Contribute to ASO initiatives including keyword testing, metadata revisions, and alignment of screenshot/video assets.

• Help ensure that paid and organic strategies work in tandem to enhance installations and conversion rates.

⛳️ Requirements

• 1–3 years of experience in digital marketing, preferably with a focus on paid social or app/mobile campaigns.

• Practical experience managing campaigns on Meta Ads and/or Google UAC.

• Proficient in analyzing performance data and a genuine curiosity about the factors influencing results.

• Strong attention to detail and an experimental approach — you enjoy testing, learning, and refining strategies.

• Effective communicator who excels in a remote-first work environment.

• Willingness to learn the intricacies of mobile free-to-play user acquisition.

🏝️ Benefits

• Competitive salaries based on market analysis

• Uncapped profit-sharing program

• Health, dental, and vision insurance

• Three weeks of vacation to start

• Paid holiday shutdown in December

• Twelve paid Care Days annually

• Yearly Continuous Improvement allowance

• A results-oriented company with a caring culture

• Opportunity to contribute to game projects enjoyed by millions of players around the globe!

• Capacity to make an impact. Have a suggestion? Engage directly with leadership instead of navigating through layers of bureaucracy.