Growth Leader, Risk Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate strategies and oversee the implementation of lead generation campaigns across the complete funnel, incorporating PPC advertising, events, and partner marketing. Ensure that pre- and post-event activities are effectively organized to maximize ROI from each event.

• Continuously track the sales pipeline, ensuring transparency into key sales funnel metrics while addressing any friction points. Provide prompt responses to inbound sales inquiries, ensuring that the pipeline is monitored and maintained up-to-date in HubSpot.

• Oversee the creation of campaign materials such as articles, whitepapers, videos, and website lead capture tools.

• Generate revenue through partner marketing by creating co-branded sales resources and supporting lead generation initiatives such as events, speaking opportunities, and outbound campaigns.

• Enhance brand awareness and generate leads through social and news media by crafting and executing social media content, and collaborating with Aprio’s media relations team to create engaging, newsworthy pitches aimed at trade and news media targeting CISOs. This may involve mentoring team members to present as speakers at industry events.

• Supervise the Compliance Automation Growth Leader to foster software growth as part of the broader RaaS marketing strategy.

⛳️ Requirements

• Over 10 years of experience in marketing.

• At least 3 years of experience marketing B2B services to CISOs and other senior IT decision-makers.

• Familiarity with GRC/IT Assurance services.

• Expertise in HubSpot or a similar marketing automation and CRM platform.

• Proven history of generating pipeline and revenue through multi-channel campaigns.

• Strong analytical abilities and comfort with funnel metrics and reporting.

• Excellent skills in cross-functional collaboration, project management, and communication.

• Bachelor’s degree in marketing or related experience.

🏝️ Benefits

• Medical, Dental, and Vision Insurance on the first day of employment.

• Flexible Spending Account and Dependent Care Account.

• 401k with Profit Sharing.

• 9+ holidays and a discretionary time-off structure.

• Parental Leave – coverage for both primary and secondary caregivers.

• Tuition Assistance Program and CPA support program with cash incentive upon completion.

• Discretionary incentive compensation based on firm, group, and individual performance.

• Incentive compensation related to the origination of new client sales.

• Top-rated wellness program.

• Flexible working environment including remote and hybrid options.