Growth Lead – Sell Side

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of product marketing and the go-to-market strategy for Sell's launches.

• Generate demand from the sell-side and manage a marketing-sourced pipeline, quantified in GWh.

• Lead the growth of the Sell marketing team, with our activation and content marketer reporting to you.

• Manage the positioning, packaging, and go-to-market strategies for intricate products aimed at a discerning generator audience, converting technically complex products into clear propositions that resonate with generators.

• Develop a comprehensive launch framework: narrative, sales enablement, tender materials, explainer content, pricing, and clarity on FAQs, ensuring originators are well-prepared for every discussion.

• Execute each launch as a quantifiable campaign with defined targets, attribution, and weekly reports—focusing on a continuous process rather than a one-time event.

• Establish the sell-side demand generation engine: campaigns, events, webinars, landing pages, and lifecycle management—translating the Buy playbook for generators, asset managers, and their associated ecosystems.

• Manage the marketing-sourced pipeline in GWh: create, attribute, and report it against the engine's quarterly goals.

• Scale successful initiatives, including the weekly case study activation motion and our sector-specific focuses.

• Conduct experiments and develop a framework for ongoing experimentation.

• Serve as a player-coach for marketers: mentor, prioritize, and uphold the first-principles generalist approach that is proving effective across the team.

• Design workflows for agents to increase the function's efficiency—encompassing content production, attribution, and reporting—leveraging AI from the outset.

• Collaborate closely with origination: sales is one of marketing's key stakeholders in this context.

⛳️ Requirements

• Demonstrated experience in product marketing—you have successfully brought something genuinely technical (energy, fintech, infrastructure, B2B platforms) to market and achieved results.

• Expertise in go-to-market strategies and growth: you have constructed and assessed demand engines, not merely brand initiatives, and are comfortable managing pipeline metrics.

• First-principles generalist: you are capable of writing narratives, building landing pages, briefing events, and extracting data independently.

• Proficient in leading a small team while remaining hands-on—this role requires a player-coach, not a manager or coordinator.

• AI-native methodologies: incorporating agents and automation as standard practice rather than an afterthought.

🏝️ Benefits

• Salary aligned with internal benchmarks, reviewed biannually.

• Stock options to ensure everyone shares ownership in our mission.

• 25 days of holiday in addition to public holidays. Option to swap public holidays for those that are most meaningful to you, plus enjoy your birthday off.

• Remote-first and flexible working environment, with established core hours and no internal meetings scheduled on Friday afternoons.

• Home working and wellbeing budgets:

• Up to GBP1,200 or EUR1,200 per year for your remote work setup.

• Up to GBP150 or EUR150 per month for wellbeing expenses.