Growth Creative Strategist – Media Buying, Creative Strategy

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Practical experience in Media Buying

• Design, implement, and enhance campaigns from start to finish (initially on Meta; expand as necessary)

• Take charge of targeting, pacing, testing framework, and optimization strategies

• Analyze performance quickly and clearly (identify what changed, the reasons for change, and the next steps)

• Creative Strategy and Briefing

• Investigate audience motivations, objections, and what influences their decisions (including reviews, Reddit, competitor advertisements, customer language, etc.)

• Create conversion-driven angles, hooks, messaging structures, and testing plans

• Write (or guide extensively) direct-response hooks, scripts, headlines, and ad copy across various formats (static, video, UGC, advertorial)

• Transform insights into concise, impactful creative briefs that creators/designers/editors can implement efficiently

• Performance Narrative and Client Communication

• Interpret key metrics (CPM, CTR, CVR, CPA/CPL, ROAS) and convert them into actionable insights

• Convey performance clearly without jargon: “what occurred, its implications, and our next steps”

• Confidently present insights and recommendations during client calls

⛳️ Requirements

• Demonstrated hands-on media buying expertise (you’ve managed execution—not merely reviewed dashboards)

• A portfolio showcasing performance work that you can articulate clearly (including results and rationale)

• Strong instincts for direct-response copy: hooks, benefits, CTAs, and positioning

• Solid understanding of testing logic and indicators of creative performance

• B2B experience (lead quality, pipeline impact, extended sales cycles, and varied persuasion dynamics)

• Clear and professional communication in English (both written and spoken)

• Ability to work asynchronously and remotely with a high degree of ownership

• Bonus points

• Experience across multiple platforms (Meta, Google, LinkedIn, etc.)

• Familiarity with the newsletter/creator economy

• Knowledge of Meta Ads Manager and Ad Library for research purposes

🏝️ Benefits

• Fully remote, asynchronous-friendly culture (with necessary overlap)

• Competitive compensation in USD (based on location and experience)

• Unlimited PTO in line with U.S. standards

• High visibility and genuine ownership in a growing team

• Direct impact: you’ll witness your strategies and creative choices influence results