Group Director, Paid Social Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as Rains' leading expert on the constantly evolving paid social landscape.

• Create paid social strategies that align with client business goals rather than merely focusing on platform tactics.

• Specify the function of paid social within comprehensive omnichannel media plans.

• Guide, mentor, and motivate a team of paid social specialists.

• Contribute to Rains' thought leadership, business development initiatives, and the advancement of paid social products.

• Establish trusted relationships with senior marketing executives and client stakeholders.

• Deliver executive-level presentations with clarity and credibility.

• Actively engage in campaign execution to diagnose, guide, and enhance performance.

• Set and maintain top-tier activation standards throughout the paid social team.

• Advocate for creativity as a crucial factor in driving paid social performance.

• Collaborate closely with creative, production, and strategy teams to generate social-first concepts.

⛳️ Requirements

• Bachelor’s degree in advertising, marketing, or a related field, or an equivalent combination of education and experience.

• 8-10 years of experience, blending hands-on expertise with managerial skills.

• Knowledge of platform and publisher relationships, data targeting capabilities, buying types, and optimal strategies for activating paid social media.

• Comprehensive understanding of and connections with all major social media platforms, including Meta, TikTok, YouTube, Reddit, X, Snap, etc.

• Expertise in measurement, trafficking, reporting, and crafting campaign performance insights through data evaluation.

• Capability to analyze performance data sets, pinpoint critical narratives, and communicate findings both internally and externally.

• A collaborative mindset coupled with a genuine interest in mentoring and managing team members.

• A strong enthusiasm for ad tech, digital trends, and innovation.

• Excellent project management abilities and a keen attention to detail.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks of PTO.

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.