Graphic Designer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of daily design deliverables across CRM, web, product imagery, and broader brand initiatives.

• Oversee the design workflow for regular CRM campaigns, from initial concepts to final assets.

• Create email creatives focused on conversion, along with hero images, promotional materials, and supplementary graphics.

• Develop and sustain reusable email templates and design components.

• Assist in email creation within Klaviyo or comparable CRM platforms.

• Design website elements for landing pages, product detail pages, and various eCommerce touchpoints.

• Ensure consistent typography, heading hierarchy, spacing, and placement of calls to action.

• Craft mobile-first designs that effectively communicate product advantages.

• Set standards and guidelines for product imagery across digital platforms.

• Create and modify product imagery for CRM, web, social media, and campaign activities.

• Generate cohesive creative concepts for seasonal campaigns, product launches, and promotional events.

• Take ownership of visual direction during key trading periods, such as Black Friday.

• Produce campaign assets for CRM, web, and social media channels.

• Develop reusable design systems, templates, and workflows.

• Leverage conversion rates, click-through rates, click maps, and creative testing insights to enhance design output.

• Collaborate with CRM, marketing, and internal teams to translate objectives into impactful creative.

• Manage multiple design projects and prioritize tasks based on business requirements.

• Continuously enhance creative quality, consistency, and production efficiency.

⛳️ Requirements

• Prior experience as a Graphic Designer in a DTC, eCommerce, or consumer brand environment.

• Strong portfolio showcasing high-quality design work across CRM, web, product imagery, and digital campaigns.

• Excellent grasp of typography, visual hierarchy, spacing, layout, and design consistency.

• Experience in developing reusable design templates, components, or systems that enhance creative efficiency.

• Solid understanding of eCommerce design principles and the impact of creative on the customer journey.

• Proficiency in designing email campaigns, ideally with Klaviyo or a similar platform.

• Confident in creating mobile-first designs for email, landing pages, and product detail pages.

• Strong comprehension of product imagery and effective presentation across digital channels.

• Commercial awareness, including an understanding of metrics such as CVR, CTR, and customer behavior.

• Ability to analyze creative performance insights and implement improvements in design.

• Comfortable managing creative projects from the initial concept through to delivery.

• Proactive and confident in presenting new creative ideas.

• Highly organized, detail-oriented, and adept at managing multiple projects simultaneously.

• Experience in a fast-growing business environment where processes and structures are still evolving.

• Comfortable working independently within a fully remote team.

• Experience in building and implementing emails directly within Klaviyo.

• Experience in creating design systems or establishing brand guidelines within a growing business.

• Video editing experience for paid advertising and organic social media.

• Experience in producing short-form video content.

• Experience working across multiple DTC marketing channels.

🏝️ Benefits

• Fully remote working arrangements within the UK.

• Opportunities for occasional in-person team events.

• Genuine ownership of design output across CRM, web, and broader brand campaigns.

• Chance to establish the design foundations and systems for a growing DTC brand.

• Collaborate closely with CRM and marketing teams to enhance creative consistency and customer experience.

• High-autonomy role with the opportunity to introduce new processes, templates, and ways of working.

• A diverse and inclusive workplace.

• Support for adjustments during the recruitment process.