Grain and Dairy Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with key stakeholders to establish and implement strategic and tactical integrated marketing plans aimed at promoting the growth of grain and dairy product lines.

• Develop and continually enhance value propositions, customer personas, and go-to-market strategies for each strategic product and target market.

• Gain insights into regional external (customer) and internal (commercial team) needs, and convert these insights into actionable solutions roadmaps.

• Oversee the marketing strategy for new product introductions and execute related campaigns.

• Create and produce new content (including brochures, articles, white papers, webpages, etc.) to support marketing campaigns.

• Implement email, social media, and third-party media campaigns to back strategic initiatives.

• Design and execute both manual and automated email nurture campaigns to enhance lead generation and progression.

• Manage local language translations to fulfill regional requirements.

• Develop SFDC campaigns, track performance, and report on ROI/metrics.

• Monitor budget expenditures using Allocadia or a similar system.

• Update spreadsheets, databases, and inventories with statistical, financial, and non-financial data.

• Perform daily administrative tasks to ensure the smooth operation and coordination of the department’s activities.

• Carry out additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in business, communication, marketing, or the sciences (communications experience is required if the degree is in the sciences).

• At least 5 years of experience in marketing or communications.

• Proven ability to convert stakeholder needs into actionable plans.

• A proactive attitude with the capacity to manage multiple tasks effectively.

• Proficient in the Microsoft Office suite (PowerPoint, Word, Outlook, Excel).

• Basic understanding of SEM, PPC, landing page practices, Google Analytics, and SFDC.

• Strong project management skills along with a flexible and adaptable mindset.

• Familiarity with NIR or FT-IR technology and/or the food industry is advantageous.

• Fluency in German, French, Italian, or Portuguese is a plus.

🏝️ Benefits

• Opportunities for professional development.