Global Marketing Operations and Technology Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Configure, maintain, and continually enhance marketing systems for scalability and performance.

• Contribute to the development of AI-powered workflows, AI agents, and other AI-driven marketing operations solutions.

• Support and enhance the HubSpot–Salesforce synchronization, ensuring data integrity, lead flow, and platform alignment.

• Build and fine-tune predictive lead scoring models.

• Monitor workflows and address any errors related to MQL qualification and lead assignment/delivery.

• Utilize data enrichment and custom-coded workflow actions to expand platform capabilities.

• Create, manage, and document system processes.

• Train users on best practices for marketing technology.

• Maintain CRM records, properties, lists, workflows, user management, and ensure GDPR compliance.

• Implement lead scoring, lead sources, chatbots, and marketing automation strategies.

• Oversee campaign-related data imports, ensuring accuracy, hygiene, and proper segmentation.

• Manage data security and governance for marketing system information.

• Collaborate with internal teams to identify challenges and prioritize system improvements.

• Facilitate cross-platform integrations and work alongside system administrators and internal data teams.

• Stay updated on data and technology changes, including advancements in AI.

• Engage in assessing future technology solutions for marketing.

⛳️ Requirements

• Bachelor’s degree in marketing, computer science, business, or a related field.

• Proficient understanding of digital marketing automation or marketing technology.

• HubSpot proficiency is essential.

• Experience with Salesforce, especially in HubSpot–Salesforce synchronization, is advantageous.

• Hands-on experience or a keen interest in applying AI to marketing operations is a significant asset.

• Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly regarded.

• Proven experience utilizing technology and marketing expertise to enhance processes and performance.

• Ability to juggle multiple competing priorities simultaneously.

• Strong attention to detail.

• Positive, proactive attitude with strong initiative and follow-through.

• A proactive approach focused on anticipating challenges and initiating improvements.

• Enthusiastic about learning and professional growth.

• Excellent written and verbal communication skills.

• Strong proficiency in business English.

• Must possess the legal right to work in the country of residence or the role's location.

• Visa sponsorship is not provided.

• Experience with HubSpot is mandatory.

🏝️ Benefits

• Healthcare insurance.

• Gym memberships.

• Mental health support.

• Vacation time.

• Birthday leave.

• Time off to recharge.

• Local benefits such as meal vouchers, transport allowances, or extended parental leave, depending on location.

• Opportunities for career growth and professional development.

• Cross-functional project opportunities.

• Remote work options.

• Flexible working hours.

• Access to company hubs/offices.