Global B2C CMO

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Develop the comprehensive B2C marketing strategy, annual plan, and budget distribution for 9 CEE markets

• Lead and mentor regional marketing leads and country CMOs while collaborating with our Head of Performance

• Combine brand and performance into a unified operating model: positioning, messaging, campaign framework, and growth experiments

• Take ownership of key metrics: acquisitions, orders, revenue contribution, CAC, channel distribution, and conversion quality

• Establish the operational rhythm: set priorities, reporting structures, decision-making processes, and accountability by market and channel

• Collaborate across functions with product, BI, finance, and country leadership

• Engage in critical launches and market initiatives when necessary

⛳️ Requirements

• Over 5 years of senior leadership experience in B2C marketing, including a minimum of 3 years managing marketing for a multi-market or multi-country organization.

• Demonstrated accountability for growth metrics (acquisitions, orders, revenue, CAC, ROI) with clear, quantifiable results you can detail.

• Practical experience in both brand development and performance marketing (Google Ads, Meta Ads, programmatic, SEO, CRM, or similar), showcasing genuine execution capabilities.

• At least 3 years of experience in people leadership, including managing senior marketers or regional leads across various countries.

• Strong analytical skills: comfortable working directly with BI/data teams, interpreting dashboards, and making data-informed decisions. Regular use of AI tools (such as ChatGPT, Claude, Perplexity, or similar) in daily tasks for analysis, creative development, reporting, or research.

• Proficient in English (C1+), both written and spoken.

• Native proficiency in CZ/SK/RO/HU.

🏝️ Benefits

• Complimentary psychotherapy sessions on Hedepy

• Full accountability for a vital growth function within a mission-oriented organization

• Remote-first environment with flexible working hours

• A team that genuinely prioritizes agility, effective use of AI, and avoids unnecessary formalities

• Direct collaboration with founders and leadership